Dreavita Mental Wellness براندینگ لەلایەن Cansu Dagbagli Ferreira

دیزاینی Dreavita Mental Wellness براندینگ لەلایەن Cansu Dagbagli Ferreira خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2024

Dreavita Mental Wellness براندینگ

لەلایەن Cansu Dagbagli Ferreira

کڕیار: Cansu Dagbagli Ferreira

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

20,492

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #158644

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Dreavita Mental Wellness براندینگ

Dreavita براندێکی پێشکەوتوو و فراگیرە بۆ تەندروستی. ناسنامەی بینراو بە مەبەستی ئەوە دروستکراوە کە هەستیار، ڕێزدار و لەبەرچاوگرتوو بێت و ڕەنگدانەوەی کاراکتەری فراگیری براندەکە بکات. بیرۆکەکە لە بیری سروشتی بەهێز لەدایکبووە و ناوی "بەرگەی ئیلهامگیراو لە سادەیی"ە. هەروەک نەخشەکانی سروشت ئاماژە بە بەردەوامی، هێز و گەشەکردن دەکەن، براندینگەکە ئامانجی ئەوەیە ئەم پەیامانە لە ڕێگەی جەختکردنەوەکان و ڕێبازی دیزاینی کەمینەوە بگەیەنێت. وێنەکاریەکان سەرنجیان لەسەر نەخشەکانی سروشتە و دووبارەبوونەوە و بەرگە پیشان دەدەن کە ئەنجامیان سەرکەوتنە لە ژیاندا.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Dreavita Mental Wellness براندینگ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Dreavita Mental Wellness براندینگ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Dreavita Mental Wellness براندینگ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
قەبارە و پاکێج: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
تاگەکان: wellness, mental, health, psychology, identity, inclusive, community, nature
تەکنەلۆژیای بەرهەمهێنان: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
هەڵەنگاندنی دیزاین: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
توێژینەوە: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
ئیلهام: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
ماوەی پڕۆژە: 2 months, 2023, United States and France
ڕێڕەوی کارکردن: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery