Tang Da Li Nasnameya Brendê لەلایەن Sxdesign

دیزاینی Tang Da Li Nasnameya Brendê لەلایەن Sxdesign خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2024

Tang Da Li Nasnameya Brendê

لەلایەن Sxdesign

کڕیار: Tang Da Li

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

18,010

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #155667

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Tang Da Li Nasnameya Brendê

Tang Da Li bernameyeke nasnameya brendê ye ku hêmanên grafîkî yên klasîk û modern bi hev ve girêdide. Sêwiran cûrbecûrî û vekirîbûna Xanedaniya Tangê nîşan dide. Navê brendê li ser dengê wekhev ê "Tang" lîstiyar e, ku hem behsa xanedaniyê hem jî behsa şekir dike, û bi vî awayî nav bandoreke henekane werdigire. Wêneyên dîwarî yên Xanedaniya Tangê û çarçoveyên kevneşopî digel sêwirana sernavdar têne hev kirin. Çapkirin bi rêbazên kalîteya bilind li ser materyalên ku dikarin ji nû ve werin bikar anîn tê pêkanîn. Nasname li ser posterên û pakêtên bi mezinahiyên mezin û biçûk tê bicihkirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Tang Da Li Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Tang Da Li Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Tang Da Li Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
قەبارە و پاکێج: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
تاگەکان: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
تەکنەلۆژیای بەرهەمهێنان: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
هەڵەنگاندنی دیزاین: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
توێژینەوە: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
ئیلهام: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
ماوەی پڕۆژە: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
ڕێڕەوی کارکردن: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
پەتێنتەکان: Copyrights belong to sxdesign
ئەندامانی تیم: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
کرێدیتی وێنەکان: Illustrations: Luo Ling
Photos and designs: sxdesign