Remaking Art ناسنامەی براند لەلایەن Meng Shenhui

دیزاینی Remaking Art ناسنامەی براند لەلایەن Meng Shenhui خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2024

Remaking Art ناسنامەی براند

لەلایەن Meng Shenhui

کڕیار: Shenzhen Chengmei Culture Communication Co., Ltd

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Remaking Art ناسنامەی براند

Remaking Art ناسنامەیەکی براندە کە بۆ کۆمپانیایەکی پەیوەندی کولتووری دروستکراوە. لۆگۆکە پیتەکانی سەرەتای R و A لە نیشانەیەکی هاوتەریبدا کۆدەکاتەوە، کە بە هێڵگەلێک بەیەکەوە بەستراونەتەوە کە ڕەنگدانەوەیەک لە ئاودا دەگەیەنن. هێڵێکی ئاسۆیی تەرازوویەک دەهێنێتەوە یاد و لە لۆگۆی پێشووەوە پارێزراوە بۆ دەربڕینی دادپەروەری و دەستپاکی. سیستەمی بینراوەکە هێڵەکان بەکاردەهێنێت بۆ دابەشکردنی کەرەستە چاپکراوەکان، پاکێجکردن و پیشاندانە ناوخۆییەکان، بەم شێوەیە هەمان دیمەن لە قەبارە و کەرەستە جیاوازەکاندا دەپارێزرێت. دیزاینەکە هاوتەریبی، یەکخستن و نوێبوونەوە دەگەیەنێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Remaking Art ناسنامەی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Remaking Art ناسنامەی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Remaking Art ناسنامەی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
قەبارە و پاکێج: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
تاگەکان: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
تەکنەلۆژیای بەرهەمهێنان: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
هەڵەنگاندنی دیزاین: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
توێژینەوە: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
ئیلهام: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
ماوەی پڕۆژە: The project started in January 2022 and was completed in Shenzhen in May 2022
ڕێڕەوی کارکردن: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
کرێدیتی وێنەکان: Copyright：CM Design