Pentaheal Clinic Rebranding Nasnameya Brandê لەلایەن Pentaheal and Eidetic

دیزاینی Pentaheal Clinic Rebranding Nasnameya Brandê لەلایەن Pentaheal and Eidetic خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2022

Pentaheal Clinic Rebranding Nasnameya Brandê

لەلایەن Pentaheal and Eidetic

کڕیار: Eidetic Marketing

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

13,735

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #135773

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Pentaheal Clinic Rebranding Nasnameya Brandê

Nasnameya Nûvekirî ya Klînîka Pentaheal nasnameyeke brandê ye ku ji bo klînîkeke tenduristiyê ya Koreyî ya pisporê tîbba fonksiyonel hatiye afirandin. Motîfa sereke ya nasnameyê dirêjbûn e. Sembola gerdûnî ya tenduristiyê ya xaçê wek zimanekî dîtbarî yê sade hatiye bikaranîn ku nexweşên ji gelek welatan dikarin nas bikin. Sembol xaçê bi tîpên P û H, kin-navê navê klînîkê, li hev dike. Aksa sembolê di herdu alîyan de dirêj dibe, ji ber vê yekê nîşan li gorî hêmanên serlêdanê yên bi şêwe û mezinahiyên cuda tê guhertin. Ji bo her qatê klînîkê ya li Seûlê nîşankirin hatiye sêwirandin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Pentaheal Clinic Rebranding Nasnameya Brandê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Pentaheal Clinic Rebranding Nasnameya Brandê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Pentaheal Clinic Rebranding Nasnameya Brandê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
قەبارە و پاکێج: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
تاگەکان: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
تەکنەلۆژیای بەرهەمهێنان: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
هەڵەنگاندنی دیزاین: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
توێژینەوە: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
ئیلهام: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
ماوەی پڕۆژە: The project started in July 2021 and finished in December 2021 in Seoul.
ڕێڕەوی کارکردن: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
ئەندامانی تیم: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic