The Early Chapter Naskirina Marqeyê لەلایەن Allan Toh

دیزاینی The Early Chapter Naskirina Marqeyê لەلایەن Allan Toh خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2022

The Early Chapter Naskirina Marqeyê

لەلایەن Allan Toh

کڕیار: Allan Toh

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

10,859

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #128237

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The Early Chapter Naskirina Marqeyê

Nivîsa Pirtûkê: The Early Chapter naskirineke marqeyê ye ku ji bo klûbeke çalakiyên zaroktiya destpêkê li Singapurê hatiye afirandin. Ev klûb alîkariya zarokan dike ku bi rêya lîstinê ya têkildar berjewendiyekê di Mandarîn de pêş bixin. Logo ji şêweyên hêsan ên bi rengên sor, zer û şîn hatiye çêkirin, ku li ser hev hatine danîn da ku dişibin kulbeyeke biçûk. Şêwaza kulbeyê wê civakê temsîl dike ku klûb dixwaze ava bike. Valahiya negatîf a di navbera şêweyan de karaktera çînî ya ji bo Mandarîn pêk tîne, ku baldarî li ser zimanê çînî nîşan dide. Nîvroj tavek jî hawîrdoreke geş û wêrek ji bo zarokên biçûk pêşniyar dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

The Early Chapter Naskirina Marqeyê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku The Early Chapter Naskirina Marqeyê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. The Early Chapter Naskirina Marqeyê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
قەبارە و پاکێج: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
تاگەکان: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
تەکنەلۆژیای بەرهەمهێنان: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
هەڵەنگاندنی دیزاین: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
توێژینەوە: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
ئیلهام: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
ماوەی پڕۆژە: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
ڕێڕەوی کارکردن: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
پەتێنتەکان: Copyrights belong to Allan Toh Design Studio, 2021.