دیزاینی Q Shinshu Apple Pie Laboratory Nasnameya Brand لەلایەن Nobuya Hayasaka خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2022

Q Shinshu Apple Pie Laboratory Nasnameya Brand

لەلایەن Nobuya Hayasaka

کڕیار: Arica Design Inc

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #127316

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Q Shinshu Apple Pie Laboratory Nasnameya Brand

Vana projeyên markakirinê yên Q, firotgehek taybetî ya sêvê ne. Tîpografiya navê dikanê, Q, bi sêvê wekî motîf û sembola dikanê hatiye çêkirin. Hemî amûrên brandê, tevî derve, hundur, ronîkirin, pêlav, unîform û pakkirin, bi karanîna vê sembola hêsan hatine sêwirandin. Li gorî konsepta hilberê ya karanîna materyalan wekî ku ne, amûr jî bi hêsanî têne sêwirandin, reng û nîgarên materyalan, wek kaxez û dar, wekî ku ne bikar tînin. Hemî sêwiran li gorî dîtina firotgehê ya nirxdayîna tama orjînal a sêvan in.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Q Shinshu Apple Pie Laboratory Nasnameya Brand xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Q Shinshu Apple Pie Laboratory Nasnameya Brand karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Q Shinshu Apple Pie Laboratory Nasnameya Brand afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
قەبارە و پاکێج: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
تاگەکان: Branding, store design, pastry shop, apple pie store
تەکنەلۆژیای بەرهەمهێنان: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
هەڵەنگاندنی دیزاین: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
توێژینەوە: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
ئیلهام: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
ماوەی پڕۆژە: It opened in October 2019 in Ueda City, Japan.
ڕێڕەوی کارکردن: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
ئەندامانی تیم: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama