PepsiCo Foundation Primary Function: سیستەمی ناسنامە لەلایەن Dennis Furniss

دیزاینی PepsiCo Foundation Primary Function: سیستەمی ناسنامە لەلایەن Dennis Furniss خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2021

PepsiCo Foundation Primary Function: سیستەمی ناسنامە

لەلایەن Dennis Furniss

کڕیار: PepsiCo International Mexico

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی PepsiCo Foundation Primary Function: سیستەمی ناسنامە

Book Text: بنیادی پێپسیکۆ سیستەمێکی ناسنامەیە کە بۆ ڕێکخراوێکی نەبازرگانی دروستکراوە کە پشتگیری کۆمەڵگاکان دەکات لە مەکسیک و ئەمریکای لاتین. دیزاینەکە زمانێکی بینراوی کۆمپانیایی دەگۆڕێت بە زمانێکی مرۆییتر. شێوە بنەڕەتییەکان سێ کۆڵەکە سەرەکییەکەی بنیادەکە نیشان دەدەن. لە سیستەمێکی مۆدیوڵاردا، ئەم شێوانە تێکەڵ و زۆر دەبن بۆ دروستکردنی نەخش و ڕووکار. جۆرەپیتێکی ئەندازەیی، پێکهاتەیەکی ڕەنگی زیندوو، ستایلێکی وێنەگرتن و ستایلێکی نیگارکێشان ناسنامەکە تەواو دەکەن. سیستەمەکە جێبەجێ دەکرێت بۆ کتێبێکی دیجیتاڵی مارک و بۆ کەرەستەکانی بۆنە وەکو کراس و جانتا و کڵاو.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

PepsiCo Foundation Primary Function: سیستەمی ناسنامە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku PepsiCo Foundation Primary Function: سیستەمی ناسنامە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. PepsiCo Foundation Primary Function: سیستەمی ناسنامە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
قەبارە و پاکێج: There are not packaging deliveries
تاگەکان: PepsiCo, Foundation, identity, system, strong, consistency
تەکنەلۆژیای بەرهەمهێنان: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
هەڵەنگاندنی دیزاین: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
توێژینەوە: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
ئیلهام: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
ماوەی پڕۆژە: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
ڕێڕەوی کارکردن: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
پەتێنتەکان: Copyrights: PepsiCo International Mexico
ئەندامانی تیم: Innovation Design Center LATAM
کرێدیتی وێنەکان: All Images: Design Innovation Center LATAM