디자이너 Patrizia Donà의 작품 Qwerty Elemental 핸드백은(는) 매우 권위 있는 2020 A' Design Award 플래티넘상의 패션 및 여행 액세서리 디자인 부문에서 탁월한 수상작입니다.

플래티넘액세서리· 2020

Qwerty Elemental 핸드백

디자이너: Patrizia Donà

클라이언트: Donà

액세서리 부문 A' Design Award 플래티넘상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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Qwerty Elemental 핸드백 소개

타자기의 디자인 진화가 매우 복잡한 시각적 형태에서 깔끔하고 단순한 기하학적 형태로의 변화를 보여주는 것처럼 Qwerty-elemental은 강도, 대칭 및 단순성의 구현입니다. 다양한 장인이 만든 구조적인 강철 부품은 제품의 독특한 시각적 특징으로 가방에 건축 적 외관을 부여합니다. 가방의 본질적인 특징은 디자이너가 직접 제작하고 조립 한 두 개의 타자기 열쇠입니다.

수상 인정

A' Design Award 플래티넘상 소개

Qwerty Elemental 핸드백, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. Qwerty Elemental 핸드백, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. Qwerty Elemental 핸드백, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
치수 및 패키징: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
태그: Typewriter bags, Qwerty bag
생산 기술: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
디자인 과제: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
연구: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
영감: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
프로젝트 기간: 2018-2020, Zagreb-Venezia-Vicenza
운영 흐름: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
팀원: Patrizia Donà
이미지 출처: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019