디자이너 Xiutao Fu의 작품 The Moment 2020 캘린더은(는) 매우 권위 있는 2020 A' Design Award 금상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

금그래픽· 2020

The Moment 2020 캘린더

디자이너: Xiutao Fu

클라이언트: Mattenai

그래픽 부문 A' Design Award 금상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

The Moment 2020 캘린더 소개

순간 캘린더는 중국의 24절기와 성경 전도서의 고대 지혜에서 영감을 받아, 현대 사회의 분주함을 성찰하고 사람들이 계절을 인식하며 현재를 소중히 여기도록 상기시키는 것을 목표로 합니다. 이 새로운 디자인에서는 월이 페이지 중앙에 인쇄되고, 날짜들은 그라데이션 아치를 따라 배열됩니다. 날짜와 아치가 중심을 기준으로 시계 방향으로 회전하면서 반투명 종이로 인해 점차 흐려지며, 영원이 일련의 현재 순간들로 구성된다는 시적 개념을 불러일으킵니다.

수상 인정

A' Design Award 금상 소개

The Moment 2020 캘린더, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. The Moment 2020 캘린더, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. The Moment 2020 캘린더, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

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프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
치수 및 패키징: 185mm x 94mm x 46.5mm
태그: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
생산 기술: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
디자인 과제: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
연구: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
영감: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
프로젝트 기간: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
운영 흐름: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
특허: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
팀원: Creative Director & Designer: Xiutao FU
이미지 출처: Echo Chen, 2019