Lisa Winstanley의 Peace and Presence Well-Being 브랜딩

디자이너 Lisa Winstanley의 작품 Peace and Presence Well-Being 브랜딩은(는) 매우 권위 있는 2020 A' Design Award 은상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

은그래픽· 2020

Peace and Presence Well-Being 브랜딩

디자이너: Lisa Winstanley

클라이언트: Peace & Presence Well-being UK

그래픽 부문 A' Design Award 은상 수상작

55,938

인증된 수상작

#87317 수상 상태 인증하기

더 탐색하기 사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Peace and Presence Well-Being 브랜딩 소개

Peace and Presence Well-being 영국에 기반을 둔 전체론적 치료 회사로 반사 요법, 전체론적 마사지 및 영기 요법과 같은 서비스를 제공하여 몸, 마음, 정신을 젊어지게 합니다. P&PW 브랜드의 시각적 언어는 특히 강둑과 삼림 풍경에서 볼 수 있는 동식물에서 얻은 향수 어린 시절의 추억에서 영감을 받은 평화롭고 고요하며 편안한 상태를 불러일으키려는 이러한 열망에 기초합니다. 컬러 팔레트는 원래의 상태와 산화된 상태의 Georgian Water 기능에서 영감을 받아 다시 과거의 향수를 활용합니다.

수상 인정

A' Design Award 은상 소개

Peace and Presence Well-Being 브랜딩, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Peace and Presence Well-Being 브랜딩, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Peace and Presence Well-Being 브랜딩, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
치수 및 패키징: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
태그: branding, visual identity, logo, stationery, packaging, merchandise
생산 기술: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
디자인 과제: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
연구: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
영감: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
프로젝트 기간: The project Started in December 2018 and finished in June 2019 in Singapore and UK
운영 흐름: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.