Timea Andoka의 Optics and Chromatics 전시 포스터

디자이너 Timea Andoka의 작품 Optics and Chromatics 전시 포스터은(는) 매우 권위 있는 2018 A' Design Award 은상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

은그래픽· 2018

Optics and Chromatics 전시 포스터

디자이너: Timea Andoka

클라이언트: Timea Andorka

그래픽 부문 A' Design Award 은상 수상작

66,192

인증된 수상작

#58492 수상 상태 인증하기

지금 발견 사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Optics and Chromatics 전시 포스터 소개

광학 및 색채라는 제목은 색의 본질에 대한 괴테와 뉴턴 간의 논쟁을 나타냅니다. 이 논쟁은 두 글자 형태의 구성이 충돌하는 것으로 표현됩니다. 하나는 계산되고 기하학적이며 날카로운 윤곽선이 있고 다른 하나는 다채로운 그림자의 인상 주의적 플레이에 의존합니다. 2014 년에이 디자인은 Pantone Plus 시리즈 아티스트 커버의 표지로 사용되었습니다.

수상 인정

A' Design Award 은상 소개

Optics and Chromatics 전시 포스터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Optics and Chromatics 전시 포스터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Optics and Chromatics 전시 포스터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
치수 및 패키징: original poster size: 70×100 cm
태그: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
생산 기술: paper, coloured plastic sheet, light, shadow
디자인 과제: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
연구: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
영감: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
프로젝트 기간: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
운영 흐름: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
팀원: Art director, graphic design, type design and paper craft: Tímea Andorka