Juthamas Vadhanapanich의 Blazing Love 커뮤니티 플랫폼

디자이너 Juthamas Vadhanapanich의 작품 Blazing Love 커뮤니티 플랫폼은(는) 매우 권위 있는 2023 A' Design Award 동상의 모바일 기술, 애플리케이션 및 소프트웨어 디자인 부문에서 탁월한 수상작입니다.

동모바일· 2023

Blazing Love 커뮤니티 플랫폼

디자이너: Juthamas Vadhanapanich

클라이언트: Independent Muffin Limited Partnership

모바일 부문 A' Design Award 동상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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Blazing Love 커뮤니티 플랫폼 소개

블레이징 러브(Blazing Love)는 성적 유동성(Sexual Fluidity)의 개념을 수용하고, 스마트 매칭 기능, 스마트 검색, 이벤트, 뉴스 등을 활용하여 사기, 학대 문제를 해결하고자 LGBTQIA plus의 평등한 사랑을 키우고 지속 가능한 커뮤니티를 만들어가는 커뮤니티 플랫폼입니다. 이를 통해 사용자는 자신의 라이프스타일과 관심 기반 프로필을 생성하고 온라인 및 오프라인 이벤트 여정 전반에 걸쳐 최고의 경험으로 매치를 검색할 수 있습니다.

수상 인정

A' Design Award 동상 소개

Blazing Love 커뮤니티 플랫폼, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Blazing Love 커뮤니티 플랫폼, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Blazing Love 커뮤니티 플랫폼, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

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프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: BlazingLove.com is a community platform that nurtures love equality for lgbtqia plus and creates a sustainable community by embracing the idea of Sexual Fluidity and attempting to solve the problems of fraud, and mistreatment of people using smart matching functions, smart search, events, and news that allows users to create their lifestyle and interest-based profiles and browse for their matches with the best experience throughout their journeys both online and offline events.
치수 및 패키징: Web-based responsive design platform with Web3 and built-in algorithm for lifestyles and interests match for users with spider map analysis.
태그: Trusted and sustainable community of equally love
생산 기술: BlazingLove.com is designed and developed using Web3 technology and spider map analysis to provide secure and accurate matches to users. We have initially gathered and built accurate prescriptive algorithms so the system is able to suggest interest-based matches and events to the users. Our platform also includes pre-screening profiles for fraud prevention and to ensure the safety of our users through meet-and-greet events/services that we are hosting. The interaction and interface of the platform are designed to ensure that the users are will gain the best user experience since they first join the platform i.e. it is usable, useful, desirable, accessible, credible, findable, and valuable to the users. We choose the technology that enables us to create and foster the platform to become a sustainable and trusted community where lgbtqia plus can express their sexual fluidity freely with no fraud and mistreatment.
디자인 과제: Since the research is both qualitative and quantitative, the challenges were how we triangulate the data with existing data we gathered from the beta version and turn them into valuable features for our target users. The other challenge we have found that delays our development is the matching algorithm that we would like to have a highly accurate suggestion, we are continuously improving its accuracy as well as its ability to verify profiles and identify frauds and ill-behaviors.
연구: Sexual fluidity has been used in the context that gender identity or sexuality of people could be changed fluidly according to their context of living. There are social issues and arguments regarding sexual fluidity, gender identity, and equality. One of them is that they do not want to express their gender identity publicly, while it is an important personal factor to segment customers for marketing purposes. Doing business with this group of people needs to manage this sensitive issue properly. Hence, this research aims to first coin the term sexual fluidity and empathize with the desires and the pain points of the users with sexual fluidity and then use the findings to design an updated version of BlazingLove that will solve the issue using the user experience (UX) concept. BlazingLove.com was selected to be a case study for this research as its users are likely to have sexual fluidity due to the nature of the business. Mix methodology research was designed and developed by employing a quantitative questionnaire survey and qualitative in-depth interviews with experts. The result shows that sexual fluidity could be defined as a personal sexual orientation that may or may not be expressed physically, which can be changed according to personal preferences and does not concern genders and it can be changed anytime according to the person's living context. Further, this group of people preferred to be segmented by their lifestyle, interest, and preferences, rather than their gender identity. The updated version of BlazingLove was therefore designed by using the new segmentation to identify their target users and develop personas.
영감: Many frauds and mistreatments of lgbtqia plus occur every day around the world and people have more and more fluidity in sexual orientations. Our research has found that people are looking for someone with similar lifestyles and interests they can trust to talk to, exchange ideas with, or be friends with rather than looking for sexual partners or marriage. BlazingLove aims to be the platform that lgbtqia plus can trust to find their matches and become a sustainable community of equal love.
프로젝트 기간: The beta version is online since 2014 online at www.blazinglove.com, the research was conducted in Bangkok, Thailand during 2021-2022. Being nominated by UXDA, Germany (See: https://www.ux-design-awards.com/winners/blazinglove) in April 2021. Currently under development for front and backend which is planned to go live by end of 2023.
운영 흐름: New users can browse articles, news, and events on our platform without registration to learn more about LGBTQIA plus, gender equality, and sexual fluidity. If they would like to find their match, they have to create their profiles. The profile will be checked and approved at different levels to ensure the credibility and trustworthiness of every user. Once the profile is approved, they can start searching for their matches, joining events, or posting articles in the communities. The more activities they join, the higher levels they will be. The platform will gather data on activities they did both online and physical events as their lifestyles and interests and use them to build rapport and suggest matches for them with the spider chart dashboard. Higher-level users could have personal chats with their matches and be friends with a higher number of people within the community than the lower ones, this is to encourage them to participate in the activities especially the physical events so we can verify them face-to-face and ensure that the platform will be a place where people have treated equally no matter sexual orientation they are, they can come and share their love to the world freely, safely without bullying or mistreating each other. The platform will also screen out any negative posts or articles automatically to ensure that BlazingLove will be a smart and sustainable community for lgbtqia plus.
팀원: Juthamas Vadhanapanich