Dorina Nowill Tasleṭ n useggas sɣur Ruis Vargas

Dorina Nowill Tasleṭ n useggas sɣur Ruis Vargas d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Umagrad d Umidya Yettwaɣran.

LfeṭṭaAmagrad· 2020

Dorina Nowill Tasleṭ n useggas

sɣur Ruis Vargas

Amsaɣ: Laika

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Amagrad

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #98400

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Dorina Nowill Tasleṭ n useggas

Dorina Nowill d aneqqis aseggasan i yettwaxedmen i yiwet n tefundasyt i yeqeddcen ɣef yimdanen iderɣalen neɣ wid s tmuɣli tuḍʕift. Tineqqiḍin n Braille ttwasqedcent deg umagrad meṛṛa, sbennunt-d tafyar akked tewṣifin ɣer tama n uḍris yettwaṭbaʕen. Tafertit tettwi tineqqiḍin n uḥeddid akuran, iwakken aneqqis ad izmir daɣen ad yettwaɣṛ s unnal. Tisebtar ttwaṭbaʕent s ṛebʕa n yiniten ɣef lkaɣeḍ offset, i yettwafernen ɣef tsfellent-is d yebbwan yerna yettwannalen. Aneqqis yettaru-d igmaḍ n useggas aẓrifan yerna yesbadu tiwtilin i useggas i d-iteddun. Aneftar iswi-s ad yerr amagrad d win yeddukklen i yal ameɣṛi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Dorina Nowill Tasleṭ n useggas d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Dorina Nowill Tasleṭ n useggas ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Tigejdiwin & Akemmus: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tibzimin: Annual report, print, editorial, graphic design, branding identity
Tasnakta n Ufares: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Asewḥel n Usnulfu: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Anadi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Aseḥbiber: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Tanzagt n Usenfar: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Tanila n Umahil: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Ibrivan: Arthur Medeiros
Igmamen n Terbaɛt: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Imsuren n Tugniwin: Laika Design