Yum Rob Taɣessa n Uɣewwaɣ sɣur Zhidong Du

Yum Rob Taɣessa n Uɣewwaɣ sɣur Zhidong Du d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2020

Yum Rob Taɣessa n Uɣewwaɣ

sɣur Zhidong Du

Amsaɣ: MET Creative Brand

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

33,260

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #95774

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Yum Rob Taɣessa n Uɣewwaɣ

Yum Rob d aɣewwaɣ am: aɣewwaɣ n usentel akked tmusni deg temdint n Hengshui. Taɣessa tagensant tettaṭṭaf 450 metru mṛebbaɛ yerna tettabaɛ aɣanib amaynut yerna afessas. Tawwurt tesseqdac lqaɛus n izigzawen i d-yekkan seg tugna n uṛubut n tmarka, tettwaⵣwi s ustainless steel n tsit. Tigezmiwin n tsit deg tama tis tlata n uzenqi agensan snulfunt-d abrid iɣemsen. Tinawin n tafat ittwaⵛebḥen akked yif(lammas)tan n tesyulit optik ɣef usqef msulen-d ajmuɛ aẓran. Tama n tɣimit tesɛa imukan s tseddarin i inehṛen aḥerrek yerna ṭṭfen ugar n yinebgawen. Aselken n ubluffu ammas ittkemmil tawennaḍt n uččiw.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Yum Rob Taɣessa n Uɣewwaɣ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Yum Rob Taɣessa n Uɣewwaɣ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Tigejdiwin & Akemmus: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tibzimin: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Tasnakta n Ufares: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Asewḥel n Usnulfu: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Anadi: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Aseḥbiber: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Tanzagt n Usenfar: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Tanila n Umahil: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Ibrivan: Copyrights belong to Zhidong Du, 2019.
Igmamen n Terbaɛt: Zhidong Du
Ailing Xu
Imsuren n Tugniwin: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.