Light - Discovering Umbria Adlis Atipugrafik sɣur Paul Robb

Light - Discovering Umbria Adlis Atipugrafik sɣur Paul Robb d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Umagrad d Umidya Yettwaɣran.

LbrunzAmagrad· 2020

Light - Discovering Umbria Adlis Atipugrafik

sɣur Paul Robb

Amsaɣ: Salt & Pepper

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Amagrad

25,038

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #88176

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Light - Discovering Umbria Adlis Atipugrafik

Seld uẓuẓẓu amernennaw n 2016, Tamnaḍt n Umbria deg Ṭelyan teḥwaǧ asbeddel deg teywalt-nnes. Akatalogu-ya d tikli-nni i d-yesseknen uṭṭun adelsani n tmura ur yettwassnen ara n tmurt-a. Yal asebter n umatar n tegrummiwin yettwafeṣṣel s usmekti ɣef uweṣṣel n timawalin-nni. Ɣas akken s umata d tikli s tuṭṭfiwin n tafat d yidles ur yettwali ara, aḥric aḍrisan n ukatalogu yettwaselken akken ad yerr tanmegla i tinfas tameẓrit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Light - Discovering Umbria Adlis Atipugrafik d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Light - Discovering Umbria Adlis Atipugrafik ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Light - Discovering Umbria Adlis Atipugrafik yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Tigejdiwin & Akemmus: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tibzimin: Type/Font Design, Identity design, Catalog, Photography, Typography
Tasnakta n Ufares: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Asewḥel n Usnulfu: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Anadi: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Aseḥbiber: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Tanzagt n Usenfar: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Tanila n Umahil: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Igmamen n Terbaɛt: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Imsuren n Tugniwin: Photography copyright, Paul Robb & Marco Giugliarelli