China Moutai Aseɣwes n daxel n tḥanut n tnezzut sɣur Scene Aesthetics Design Co., Ltd

China Moutai Aseɣwes n daxel n tḥanut n tnezzut sɣur Scene Aesthetics Design Co., Ltd d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LbrunzAgensu· 2026

China Moutai Aseɣwes n daxel n tḥanut n tnezzut

sɣur Scene Aesthetics Design Co., Ltd

Amsaɣ: Scene Aesthetics Design Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Agensu

6,326

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181493

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef China Moutai Aseɣwes n daxel n tḥanut n tnezzut

China Moutai d aseɣwes n daxel n tḥanut n tnezzut n 317 imitren imkuẓen, yettwaxedmen d amkan n termit n tmerka n baijiu. Aseɣwes-a isdukkel askan n yifarisen d yisbeddiyen imyigawanen. Timẓin n sorɣu d yirden ttwafernen deg leṣfuf s unya iwakken ad d-sbeggnen tamagit n temnaḍt. Yiwet n tṛuḍa n yiniten tesskanay amek yettbeddil yini n ccṛab s wakud, ma d aɣrab n lbenna yessefham irrijen n ṣṣuṣ s tugniwin d yiferdisen n rriḥa. Igranen yesɛan tixxutam d-smektayen tixxutam timecṭaḥ n yiqbucen n wakal, u xeddmen daɣen d imgirden. Isɣaren ifessasen, talqayt n wuzzal, initen n uxelxal d umellal aderɣal, d wigi i d tapalit n yiniten.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

China Moutai Aseɣwes n daxel n tḥanut n tnezzut d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. China Moutai Aseɣwes n daxel n tḥanut n tnezzut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. China Moutai Aseɣwes n daxel n tḥanut n tnezzut yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Tigejdiwin & Akemmus: 317 square meters
Tibzimin: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Tasnakta n Ufares: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Asewḥel n Usnulfu: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Anadi: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Aseḥbiber: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Tanzagt n Usenfar: The first flagship store is expected to open in Singapore in June 2026.
Tanila n Umahil: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Igmamen n Terbaɛt: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang