Wakayama Umeshu Series Primary Function: Ccrab n iberquqen sɣur Fumiko Okazeri

Wakayama Umeshu Series Primary Function: Ccrab n iberquqen sɣur Fumiko Okazeri d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Wakayama Umeshu Series Primary Function: Ccrab n iberquqen

sɣur Fumiko Okazeri

Amsaɣ: fodesign Inc.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

8,390

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176284

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Wakayama Umeshu Series Primary Function: Ccrab n iberquqen

Book Text: Seg Wakayama, Japun, d-yusa yiwen n ccrab n iberquqen yesɛan rriḥa yelhan akked ujelli n iberquqen yessmalmalen. S tedmi-ines i d-yekkan seg tmagit n usnemhawi adelsan akked yimlilan yessersen iẓuran-nsen di leɛwayed iciniwiyen, asuneɣ-a issekfal afwad ajapuni s ufran-ines s tneḍmin tireqaqin akked tugniwin terqaqin. Mi ara ttwasersen sin-nni n tcekkarin tama ɣer tama, snulfuyent-d tugna n yiwen n urgaz d yiwet n tmeṭṭut mi ttemlilen-d gar-asen di usuneɣ n uketti. Am yiwet n tewsa i d-yekkan seg Japun, yettwabarken s yidurar imeqranen, ilel, asemmiḍ n yilel, akked tafat tameṛqaqant n yiṭij, yetteddu d temliliyin n lferḥ deg Cina yebɛaden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Wakayama Umeshu Series Primary Function: Ccrab n iberquqen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Wakayama Umeshu Series Primary Function: Ccrab n iberquqen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Wakayama Umeshu Series Primary Function: Ccrab n iberquqen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Tigejdiwin & Akemmus: Width 60 mm x Depth 60 mm x Height 295 mm
Tibzimin: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Tasnakta n Ufares: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Asewḥel n Usnulfu: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Anadi: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Aseḥbiber: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Tanzagt n Usenfar: It was exported and sold in Hangzhou, China in November 2022.
Tanila n Umahil: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Imsuren n Tugniwin: Illustrator Yuri Mizutani