Rock Fire Praise Asuneɣ n Daxel n Usečču sɣur Yuquan Li

Rock Fire Praise Asuneɣ n Daxel n Usečču sɣur Yuquan Li d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2023

Rock Fire Praise Asuneɣ n Daxel n Usečču

sɣur Yuquan Li

Amsaɣ: Justice Food Shantou Catering Management Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

12,432

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142390

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Rock Fire Praise Asuneɣ n Daxel n Usečču

Rock Fire Praise d asuneɣ n daxel n usečču ajapuni n uweǧǧeb n uksum. Asuneɣ yesseqdac initen azeggaɣ d uberkan iwakken ad d-yesmekti azṛu d tmes. Amkan n učči yesmektay-d tugniwin n yifri n Altamira, i d-yesknen imdanen imezwura ceɛlen times, ssewwayen aksum. Akerruc aqehri yesduxxnen d uẓru n uvulkan yesɛan tixxutert d ikatariyen igejdanen, yerna udem-nsen agaman irennu-d afulki n umezruy. Annag wis sin yebḍa s yiḥerqan n uɣanim, tirjijin n usɣar akked tewwura n shoji s uɣanib n wabi sabi. Tafat n wannag ufella tettak-d am akken d tafat tagamant. Iswi n daxel-agi d win ara d-yefken amkan n učči yers, i d-yessefrahen nnefs.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Rock Fire Praise Asuneɣ n Daxel n Usečču d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Rock Fire Praise Asuneɣ n Daxel n Usečču ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tibzimin: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Tasnakta n Ufares: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Asewḥel n Usnulfu: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Anadi: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Aseḥbiber: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Tanzagt n Usenfar: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Tanila n Umahil: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.