Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy sɣur Atelier Brueckner d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.
DdhebAgensu· 2022
Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy
sɣur Atelier Brueckner
Amsaɣ: Audemars Piguets
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Agensu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #138641Afeṣṣel
Ɣef Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy
Musee Atelier Audemars Piguet d asuneɣ n daxel n temkarḍit n umezruy yettwaxedmen i yiwet n tkebbanit taswisit n tmerniyin (imuntriyen). Tanezzayt-a n temliliyin tewwi 1.100 n lmitrat imkuẓen, tezga-d di Le Brassus, di Swis, taddart anda i d-tettwasbedd tkebbanit. Inebgawen ttafen abrid yettezzin am tzewwart s yiwet n tullist yettwahegga akken iwata, yal aḥric yesɛa tutlayt-is n usuneɣ. Tiḥunas (isikulṭuren), tinḥerrakin timeẓla akked tesbeddiyin yettembiwilin ttaken-d anya i temlilit-a, i yettwaqqnen s wallen ɣer teɣzut i s-d-yezzin. Timeẓẓla d tili ttbeddilen s wakud n wass akked tsemhuyt.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Audemars Piguet Asuneɣ n Daxel n Temkarḍit n Umezruy ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Tigejdiwin & Akemmus
- The exhibition area is 1,100 sqm.
- Tibzimin
- Watch, Audemars, Piguets, craftmanship, luxury
- Tasnakta n Ufares
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Asewḥel n Usnulfu
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Anadi
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Aseḥbiber
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Tanzagt n Usenfar
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Tanila n Umahil
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Igmamen n Terbaɛt
- Wassim Melki
Sungha Kim - Imsuren n Tugniwin
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
Yettwaxellṣen
Snirem Seld Designers.org
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