Dodoshine Timirest n ttmagit n umagraw sɣur Xu Chen and Rong Zhang d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2021
Dodoshine Timirest n ttmagit n umagraw
Amsaɣ: Dodoshine
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #123740Afeṣṣel
Ɣef Dodoshine Timirest n ttmagit n umagraw
Dodoshine d timirest n ttmagit n umagraw i d-ttwaxelqen i wumagraw n ledwat i yesseqdacen tiknulujit n ususru s ufeggag ur-ittwalin (ultraviolet). Isem-a yeɛni tannumi tacinwit n usbedd n licayaten deg tafat n yiṭij akken ad temmet lbakteria, tannumi-ya tettqabal ula d tudert tazedganin akked tiknulujit n ufeggag ur-ittwalin. Alugu yebna ɣef tsefsit "sans serif" iɛeggḍen, s telqey n tfaṣilin n "serif" i wumi ttuseqdacen s waṭas deg wumagraw n llebsa. Anemgal-a yețțak i umagraw udem n yiṭij yerna ɣer yiwet n tewsit n llebsa yelhan. Alugu yezmer ad ittwasiggel ɣef ledwat akked twuriwin n tsuqit s teɣzi tadday n 34 s 10 mm.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Dodoshine Timirest n ttmagit n umagraw d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Dodoshine Timirest n ttmagit n umagraw ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Dodoshine Timirest n ttmagit n umagraw yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Tigejdiwin & Akemmus
- It can be print on the minimal size at 34mm x 10mm.
- Tibzimin
- logo, shine, logotype, typeface, font
- Tasnakta n Ufares
- It can be print on the product or marketing material.
- Asewḥel n Usnulfu
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Anadi
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Aseḥbiber
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Tanzagt n Usenfar
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Tanila n Umahil
- People can see and read it. And then they can understand the meaning of the logo.
- Igmamen n Terbaɛt
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
Yettwaxellṣen
Snirem Seld Designers.org
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