Lays Signature Tarmit n Tmerka Pop-Up sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Tedyant d Uneḍru.
DdhebTadyant· 2021
Lays Signature Tarmit n Tmerka Pop-Up
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design & Innovation
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tadyant
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #118889Afeṣṣel
Ɣef Lays Signature Tarmit n Tmerka Pop-Up
Lays Signature d tarmit n tmerka pop-up i d-yettwaxelqen ɣef ubaṭaṭa yeqqersen (chips). Tarmit-a tettili deg imukan iɛeddiyen daxel n tḥuna timeqqranin tigejdanin, anda yiwen n lbar n uxlaḍ n chips yettuɣal d amezgun amecṭuḥ. Inebgawen ttferrijen deg yiwet n tmezgunt s wudem, anda ttwaxedmen zdat-nsen s ufus lbenanat imaynuten ur nettwaf ara. Talɣa-a tamezgunt yesɛan aṭas n leḥwas tettbeddil amek i ttwaqedcen, ttwaɛerḍen yerna ttwabḍan chips. Iswi d anermes n yimsaɣen imeẓyanen i yḥemmlen tirmitin n tidet akked beṭṭu anmetti. Amur amezwaru yettwasken deg tḥanut tameqqrant Lane Crawford.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Lays Signature Tarmit n Tmerka Pop-Up d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Lays Signature Tarmit n Tmerka Pop-Up ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Aseḥbiber
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Igmamen n Terbaɛt
- PepsiCo Design & Innovation
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
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