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Game Fuel Asemsel n Tissit sɣur PepsiCo Design and Innovation

Game Fuel Asemsel n Tissit sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


DdhebAkemmus· 2021

Game Fuel Asemsel n Tissit

sɣur PepsiCo Design and Innovation

Amsaɣ: PepsiCo Design & Innovation

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

31,368

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118643

Initen

Afeṣṣel

Ɣef Game Fuel Asemsel n Tissit

Game Fuel d asemsel n tissit n tezmert n uzemz uzzig i d-yettwaxelqen i tmarka Adrenaline Rush deg Rrus. Afeṣṣel-agi yesfugul idles n wuraren imiḍanen d turart tarusliḍt (e-sports). Alugu ameqqran A yellan ɣef tbewwaṭṭ yettwabeddel ɣer yiwen n webrid-tawwurt s yiniten yemgaraden i d-yesnubgaten amsaɣ ɣer twennaḍt tamaynut n wurar, yerna yesnulfa-d asufeɣ n usidef s leɛqel. Afeṣṣel yettwesseɛ seg usemsel ɣer tirmitin timerkiyin timeqqranin. Iswi i d-yettwaxebbren d asbeɛɛed n tmezdagnut n yimyuraren ɣef yisugna imserdasen, akked tikci i yimyuraren n tezmert d laman ɣef yiman-nsen i wakken ad sɛun tamellit iǧehden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Game Fuel Asemsel n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Game Fuel Asemsel n Tissit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tibzimin
Packaging, Beverage
Aseḥbiber
Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Igmamen n Terbaɛt
PepsiCo Design & Innovation

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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