Cosmetea Pop Up Aseɣwes n daxel n tḥanut n uznuzu sɣur Lina Chen and Yiting Ma

Cosmetea Pop Up Aseɣwes n daxel n tḥanut n uznuzu sɣur Lina Chen and Yiting Ma d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

DdhebAgensu· 2021

Cosmetea Pop Up Aseɣwes n daxel n tḥanut n uznuzu

sɣur Lina Chen and Yiting Ma

Amsaɣ: Nax Architects

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Agensu

20,857

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #117099

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cosmetea Pop Up Aseɣwes n daxel n tḥanut n uznuzu

Cosmetea Pop Up d taḥanut n uznuzu d uskan i yellan di Shanghai, di Ccinwa. Adeg-a n 9 imitren imkuẓen yeṭṭef amkan n usečču n tḥebbuyin yettwaseffḍen zik-nni deg ubrid Yuyuan, d abrid yesɛan azal n 100 iseggasen n umezruy. Aseɣwes-a isdukkel latay d isufar n ucebbeḥ. Yiwet n tewwurt tameqqrant yettbanen ɣef udem n lebni, i d-yekkan seg talɣa n uqeddur n latay n ulugu n tmarka, tettkemmil ɣer daxel s yiwen n usarij d awezzlan d uwriran yettwaɣummen s uzzal ur nṣeddi yesɛan lemri, yettwafeǧǧeǧ s tiɣmert n LED. Isenduqen ttwaskecmen deg imukan yettwaxedmen s wudem uslig, ibedden ɣef tarrayt n usdukkel n mortise d tenon. Yiwet n texzant tazeggaɣt n uɣrab tettak amkan i uskan d usmiḍen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Cosmetea Pop Up Aseɣwes n daxel n tḥanut n uznuzu d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Cosmetea Pop Up Aseɣwes n daxel n tḥanut n uznuzu ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Tigejdiwin & Akemmus: Area: 9 sqm
Type: Pop-up Shop
Tibzimin: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Tasnakta n Ufares: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Asewḥel n Usnulfu: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Anadi: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Aseḥbiber: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Tanzagt n Usenfar: Location: Shanghai, China
Completion time: the end of 2019
Tanila n Umahil: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Igmamen n Terbaɛt: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Imsuren n Tugniwin: Raitt Liu