Beimu Agens n Hanut Amenzu sɣur Huson d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LbrunzAgensu· 2021

Beimu Agens n Hanut Amenzu

sɣur Huson

Amsaɣ: Beimu Home

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Agensu

11,250

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #116018

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Beimu Agens n Hanut Amenzu

Beimu d agens n hanut amenzu deg Dongguan, Tacinwat, yesduklen 800 n lmitrat imrebbaɛ. Aslugen-agi yessenqas asfaylu n lɣella yerna yesnerni tallunt s yiman-is, s wakka inebgawen ttwaṭṭfen s wudem n wagens. Uzur n dat yettwagzem ɣer yiblaḍen aberkan d umellal s izirig ifessasen. Ɣer tama n tcaṛt n tmagit n tmerkant, teldi-d ṭṭaq yiwet n 3.3 lmitrat imrebbaɛ, yettarran-d timẓri gar taggara n daxel akked berra. Aberkan d uzeggaɣ sduklen-d abrid aleqqaq i yesduklen tanezmert n umuddu. Tibblaḍin d yikersiyen s tuɣzam yemgaraden ttakken kra n yisuraf i temlilit, i usteɛfu akked udiwenni.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Beimu Agens n Hanut Amenzu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Beimu Agens n Hanut Amenzu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Beimu Agens n Hanut Amenzu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Tigejdiwin & Akemmus: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tibzimin: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Tasnakta n Ufares: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Asewḥel n Usnulfu: Symbol and spirit communication of brand building
Anadi: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Aseḥbiber: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Tanzagt n Usenfar: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Tanila n Umahil: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Igmamen n Terbaɛt: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Imsuren n Tugniwin: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020