Nostalgia Taḥanut n leɛṭur sɣur Dmitry Pozarenko

Nostalgia Taḥanut n leɛṭur sɣur Dmitry Pozarenko d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2020

Nostalgia Taḥanut n leɛṭur

sɣur Dmitry Pozarenko

Amsaɣ: Gold Apple

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

36,544

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #102233

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Nostalgia Taḥanut n leɛṭur

Tiddekkiyin tiṣeɛnaniyin n yiseggasen 1960-1970 i d-yefkan iles i usenfar-a. Tibnayilin n wuzzal i d-yettwaxedmen s wuẓẓal yezgan ttarnunt-d taɣuct taḥeqqanit n twlaf n tutupya. Taferruǧṭ yemseḍwan yettwamelken n yidwiren iqbuṛen tettak-d tagnit n tlelli taččuṛant n yisenfali. Tinmeslayatin tiţiknulujiyin yeldin, lajbas yeffen d yimaḍagen n gṛanit ţṛennunt ɣer usmeṛnus aṣeɛnani agensaẓ n yiseggasen sittin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Nostalgia Taḥanut n leɛṭur d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nostalgia Taḥanut n leɛṭur ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Tigejdiwin & Akemmus: The total area is 1630 sq.m.
Tibzimin: interior design, retail space, metal, stone, industrial, sixties
Tasnakta n Ufares: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Asewḥel n Usnulfu: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Anadi: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Aseḥbiber: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Tanzagt n Usenfar: The store is located in the center of Moscow. The project was completed in 2018.
Tanila n Umahil: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Igmamen n Terbaɛt: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Imsuren n Tugniwin: All images: photographer Mick Pomortsev, 2019.