Lord Qu Tanekra Tudmawant sɣur Siyu Xu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2020

Lord Qu Tanekra Tudmawant

sɣur Siyu Xu

Amsaɣ: MET Creative Brand

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

9,501

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100477

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Lord Qu Tanekra Tudmawant

Lord Qu d tanekra tudmawant i d-yettwaxedmen i yiwet n tmarka n uqacic n lqecc di Quzhou, Tacinwat. Tanekra-a tesskan idles aqbur acinwi n uučči s wudem asirem i imsaɣanen imecṭaḥ. Aẓawan yebnan ɣef Confucius d ammud alemmas, aqerruy n uẓawan-a yettwaxleq am tegdemt n uɣrum yettwasellen. Tuɣac tiskaritunin tuslinin qqnent aẓawan d yisekkilen imezwura am uzeṛmumuy izidan, Lqaɛa n Confucius akked igenwan iferḥen. Tabadut n unzir n uḥenzir tettwasnas ɣef ibeqqaḍen n usellu, ifecka n ečč, tiftilin akked idisan n ikersiyen deg umkan n uxxam n učči.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Lord Qu Tanekra Tudmawant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lord Qu Tanekra Tudmawant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lord Qu Tanekra Tudmawant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Tigejdiwin & Akemmus: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Tibzimin: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Tasnakta n Ufares: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Asewḥel n Usnulfu: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Anadi: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Aseḥbiber: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Tanzagt n Usenfar: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Tanila n Umahil: The designers create a story for IP, personify the ingredients in the main products.
Ibrivan: Copyrights belong to Siyu Xu, 2018.
Igmamen n Terbaɛt: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Imsuren n Tugniwin: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.