Serious Little Squid Tasnaḍt Tasnawant sɣur Youjia Gu

Serious Little Squid Tasnaḍt Tasnawant sɣur Youjia Gu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2020

Serious Little Squid Tasnaḍt Tasnawant

sɣur Youjia Gu

Amsaɣ: MET Creative Brand

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

9,446

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100470

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Serious Little Squid Tasnaḍt Tasnawant

Serious Little Squid d tasnaḍt tasnawant i d-yettwaxelqen i yiwen ubrand n uxxam n uɣenja. Tasnaḍt-agi tebna ɣef A Zheng, aqecwal n usebbaḍ i d-yettmettilen imdanen ixeddmen deg tesnasɣin. Ixef-agi yesɛa lqedra ad t-id-ẓren s wudem sfayen s lḥekayat am tkeṛṛust n uɛenqiq d ufaṛfaṛ n uqerruy. Anaw n uskan-agi yeddukel-d akked ifilmen izelmaḍen s uɛeggu d uzegzaw, s tmusni n leɛtab yeqqaren s wudem imcemmaɛ akked yiḥricen n lehzu ifessren. Tazrigt n yiwenniten i d-yettwasemmin "amsedduɣ ugensan" tessken tudert n yal ass di temdint tameqqrant. Askar-agi yebna ɣef usnulfu n uskasi yelhan n ubrand akked tarrayt tuqbilt gar-as d imesɛiyen imecṭaḥ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Serious Little Squid Tasnaḍt Tasnawant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Serious Little Squid Tasnaḍt Tasnawant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Serious Little Squid Tasnaḍt Tasnawant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Tigejdiwin & Akemmus: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tibzimin: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tasnakta n Ufares: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Asewḥel n Usnulfu: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Anadi: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Aseḥbiber: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Tanzagt n Usenfar: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Tanila n Umahil: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Ibrivan: Copyrights belong to Youjia Gu, 2019.
Igmamen n Terbaɛt: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Imsuren n Tugniwin: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.