Macy’s Website Antarmuka Situs Web dening Willy Lai and Dave Torres

Karya Macy’s Website Antarmuka Situs Web dening Willy Lai and Dave Torres minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Antarmuka, Interaksi lan Pengalaman Pangguna.

PerakAntarmuka· 2020

Macy’s Website Antarmuka Situs Web

dening Willy Lai and Dave Torres

Klien: Macy's

Pemenang A' Design Award Perak ing Kategori Antarmuka

42,135

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #94023

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Macy’s Website Antarmuka Situs Web

Situs Web Macy's minangka antarmuka ritel online sing ngidini pelanggan kanggo njelajah lan tuku produk sing ditawakake dening Macy's. Situs web iki didesain maneh minangka respon marang umpan balik pelanggan, sing ngasilake tata letak sing resik lan prasaja sing kepengaruh saka media fashion lan produk teknologi konsumen. Teknologi web sing responsif ngidini akses liwat komputer laptop, tablet, lan smartphone. Riset sing jero nuntun karya iki, kalebu survei pangguna, wawancara, pengujian A/B, lan pengujian kagunaan. Struktur sing luwih prasaja nyederhanakake proses tuku lan ningkatake keterlibatan pangguna.

Pangakuan

Babagan A' Design Award Perak

Macy’s Website Antarmuka Situs Web menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Macy’s Website Antarmuka Situs Web dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Macy’s Website Antarmuka Situs Web iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ukuran & Kemasan: We developed resonsive web design across different devices.
Tag: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknologi Produksi: We utilized modern responsive web technologies.
Tantangan Desain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Riset: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Durasi Proyek: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alur Operasi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Kredit Gambar: Images courtesy of Macys.