Cathay Pacific Sistem Hiburan Sajrone Penerbangan dening Michael Holler and Deniz Kurtcepe

Karya Cathay Pacific Sistem Hiburan Sajrone Penerbangan dening Michael Holler and Deniz Kurtcepe minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Antarmuka, Interaksi lan Pengalaman Pangguna.

EmasAntarmuka· 2025

Cathay Pacific Sistem Hiburan Sajrone Penerbangan

dening Michael Holler and Deniz Kurtcepe

Klien: Cathay Pacific Airways Limited

Pemenang A' Design Award Emas ing Kategori Antarmuka

86,268

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #169385

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Cathay Pacific Sistem Hiburan Sajrone Penerbangan

Cathay Pacific In Flight Entertainment yaiku antarmuka digital kanggo para penumpang ing sajroning pesawat. Sistem iki bisa nyocogake karo 14 jinis layar lan lumaku ing pesawat Airbus A350, Boeing 777 lan Airbus A321. Rasio kontras sing dhuwur nyengkuyung aksesibilitas. Fitur My Journey ngidini penumpang ngatur garis wektu lelungane dhewe-dhewe, lan pustaka sing isine luwih saka 10.000 item media nyediakake film, acara televisi, podcast lan blanja. Navigasi bisa ditindakake liwat layar sentuh, handset utawa kontrol ing kursi. Fitur Watch Together ngidini muter media bebarengan kanthi sinkron karo penumpang liyane.

Pangakuan

Babagan A' Design Award Emas

Cathay Pacific Sistem Hiburan Sajrone Penerbangan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Cathay Pacific Sistem Hiburan Sajrone Penerbangan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Cathay Pacific Sistem Hiburan Sajrone Penerbangan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Ukuran & Kemasan: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Tag: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Teknologi Produksi: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Tantangan Desain: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Riset: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspirasi: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Durasi Proyek: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Alur Operasi: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Paten: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Anggota Tim: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Kredit Gambar: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023