Jiao Yu Gin Kemasan Botol Gin dening Laizhou Distillery

Karya Jiao Yu Gin Kemasan Botol Gin dening Laizhou Distillery minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Jiao Yu Gin Kemasan Botol Gin

dening Laizhou Distillery

Klien: Laizhou Distillery

Pemenang A' Design Award Perak ing Kategori Bungkusan

39,327

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154181

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jiao Yu Gin Kemasan Botol Gin

Jiao Yu Gin minangka desain kemasan sing digawe kanggo gin sing diprodhuksi ing Sichuan, China. Botol kaca biru langit iki nduweni awak ramping mlengkung kanthi relief anyaman pring ing permukaane. Relief kasebut nggambarake budaya anyaman pring saka wilayah Sichuan lan Chongqing. Permukaan relief menehi genggeman sing nyaman lan rasa sentuhan sing berlapis. Label kertas pring sing bisa terurai sacara alami nampilake informasi produk kanthi tata letak sing cetha lan warna sing kontras. Gabus kayu oak nutup botol lan ngidini botol ditutup maneh sawise saben panyajian. Kaca, label, lan gabus kasebut bisa didaur ulang.

Pangakuan

Babagan A' Design Award Perak

Jiao Yu Gin Kemasan Botol Gin menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Jiao Yu Gin Kemasan Botol Gin dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Jiao Yu Gin Kemasan Botol Gin iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Ukuran & Kemasan: product dimensions, 76 mm x 76 mm x 279 mm
Tag: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Teknologi Produksi: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Tantangan Desain: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Riset: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspirasi: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Durasi Proyek: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Alur Operasi: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Anggota Tim: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen