L'Atelier Five Ltd.によるDiageo Travel Retail 小売店インテリアデザイン

L'Atelier Five Ltd.によるDiageo Travel Retail 小売店インテリアデザインは、インテリア空間・展示デザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 銅賞の優れた受賞作品です。

銅インテリア· 2025

Diageo Travel Retail 小売店インテリアデザイン

デザイナー： L'Atelier Five Ltd.

クライアント: L'Atelier Five Ltd

インテリアカテゴリーのA' Design Award 銅賞受賞者

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デザイン

Diageo Travel Retail 小売店インテリアデザインについて

Diageo Travel Retailは、ソウルの仁川国際空港ラグジュアリーターミナル向けに設計されたショップインショップのインテリアである。店舗面積は40.12平方メートル、壁の高さは2.7メートル。熱成形コーリアンによる彫刻的な壁面が、液体が石を削り形づくるというコンセプトに沿って、空間内を緩やかに湾曲しながら流れていく。パンチングメタル、専用設計のディスプレイユニット、造作家具がインテリアを完成させている。曲線を描くレイアウトは来訪者を一続きの動線へと導き、静謐で統一感のある一つの環境の中で複数のウイスキーブランドを紹介する。

受賞

A' Design Award 銅賞について

Diageo Travel Retail 小売店インテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Diageo Travel Retail 小売店インテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Diageo Travel Retail 小売店インテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
寸法とパッケージ: 40.12 meter square
2.7M tall walls
タグ: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
製造技術: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
デザインの課題: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
リサーチ: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
インスピレーション: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
プロジェクト期間: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
オペレーションフロー: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
特許: Diageo Scotland Ltd
チームメンバー: L’Atelier Five Ltd. and Diageo Scotland Ltd.
画像クレジット: L’Atelier Five Ltd. and Diageo Scotland Ltd.