21 Gram Co, Ltd.によるKtown4u Commercial Space

21 Gram Co, Ltd.によるKtown4u Commercial Spaceは、インテリア空間・展示デザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 銀賞の優れた受賞作品です。

銀インテリア· 2025

Ktown4u Commercial Space

デザイナー： 21 Gram Co, Ltd.

クライアント: 21Gram

インテリアカテゴリーのA' Design Award 銀賞受賞者

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デザイン

Ktown4u Commercial Space について

The Ktown4u Coex store is themed Journey to the New Kpop Universe and represents a space journey toward the Ktown4u planet, the landmark of Kpop. It is a process of traveling freely between stars, getting closer to one's star. The design boldly uses primitive and simple materials such as metal, lighting, and stone spray, while incorporating the geometric meanings of curves and straight lines to express an elemental cosmic space. The movable walls and furniture create various spatial transformations, allowing global fans to have experiences.

受賞

A' Design Award 銀賞について

Ktown4u Commercial Spaceは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Ktown4u Commercial Spaceは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Ktown4u Commercial Spaceは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Ktown4u, which connects global international fans with kpop artists, offers not only product consumption such as albums, videos, photo content, goods, and events, but also the enjoyment and diverse experiences of cultural content like exhibitions and pop-up stores. The Ktown4u COEX store, themed "Journey to New kpop Universe," portrays the cosmic journey to the Ktown4u planet, the holy land of kpop.
寸法とパッケージ: 2nd floor: 695 square meter
4th floor: 1060 square meter
タグ: Korea, Seoul, interior, cafe, Kpop, 21gram, commercial, space, cosmos, exhibition, popup
製造技術: The rough stone finish with a matte coating expresses the image of outer space that retains the primal form of the universe. The mirrors, designated as part of the finish, represent small universes with the essence of infinity, and lighting was arranged alongside metal elements to visualize the cosmic space that can only be filled with light. The modular furniture and movable walls in the popup zone present various possibilities for the structure of the space.
デザインの課題: Spaces that handle cultural content should enable diverse experiences. These experiences should not be uniform, and while not distracting from the focus on the content, they should leave a lasting, special impression. Based on the concept of space travel, the design process involved setting up programs, zoning, and material selection, while ensuring that the space also remained faithful to its original functional purpose.
リサーチ: Countless global fans wish to experience Kpop artists more closely. Both the artist and outer space share the significance of being visible yet an unknown world. At Ktown4u, it was hoped that global fans would feel a closer connection to the artists as they travel through the cosmic space. The space is centered around the theme of space travel, offering various spatial configurations and programs. The popup and exhibition spaces, composed of movable walls and modular furniture, promote the experience of diverse cultural content. Stone, mirrors, lighting, and metal finishes embody the primal feeling of the universe, reminding visitors that they are on a cosmic journey. As they explore the corners of the space following its flow, they will eventually discover themselves having reached the final destination, feeling even closer to the artist.
インスピレーション: Countless global fans heading toward the Ktown4u planet, the holy land of kpop, embark on a journey through a cosmic space made of raw and refined materials. As they travel through the vast universe filled with countless stars, they grow closer to their favorite kpop artists. The space boldly incorporates primitive and simple materials, led by metal, lighting, and stone spray coating, while expressing the primordial cosmic space through the geometric significance of curves and straight lines.
プロジェクト期間: Ktown4u is located in Samseongdong, Gangnam-gu, Seoul. The project underwent a three-month design period, and after the completion of interior construction in April 2023, it has been operational ever since.
オペレーションフロー: In addition to the enjoyment of consuming content, Ktown4u offers a unique experience of traveling through space. It stands out not only by encouraging consumption but also by providing a variety of content and experiences. The diverse programs, along with the movable walls and modular furniture, expand the infinite possibilities of the space. Ktown4u aims for customers to naturally explore every corner of the space, following the flow presented by the environment, and have a joyful encounter with kpop artists.
チームメンバー: Design director: Seungman lee
Designer: Sebin choi
画像クレジット: Image #1-5: Photographer Sunhyeok Jang, 2023