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Interviews with Au Jie Min
Designer profileDesign Interview
24 May 2022 · Are We Collezione di abbigliamento femminile
The initial inspiration come from a video that talk about the biology experiment called Biosphere 2, which is an American biology research to investigate on building a second earth. But the experiment failed due to imbalance of ecosystem which mainly due to exist of human. So, from here, I started to feel that are human become the actual "pest" that caused the Mother Earth sicks, struggling on building second earth at the same time..That's why, this collection named as ARE WE? kind of questioning ourselves as a reminder on our mistakes.
I wish to achieve an awareness towards environment issues and let more people knowing that our Mother Earth used to be as beautiful as we now trying to achieve... Currently, people started to focus on sustainability to "save the earth", to return the nature but it used to be as what we wish for.
I hope to use my achievement as a creative evidence for my future career, building my own label which could move towards sustainable fashion brand that make it a part of "moving green".
I designed this collection with lot of researching and sketching over 150+ looks. it takes me a month to finalised the final 8 looks and 4 out of 8 picked to turn into physical pieces. I then took another 2 months to draft and drape, toiling as well as actual pieces productions under the guidance of my lecturer, Ms. Jennifer Kong.
A sense of apologises to the Mother Earth. I suddenly filled with sadness after watching the video of "BIOSPHERE 2" and a short video that show how nature come back and animals start to visit human world during the lockdown period of pandemic. It then makes me wanting to voice up my sadness to nature and highlights how beauty is the Mother Earth.
No. I planned to make this collection as my brand, limited edition collection that used to raise awareness only, not for sale. As I also planned to create those meaningful and awareness based collection as a presentation of designer creativity and for competition entries also. It will be separated from designed retail collection as it will only for awareness campaign usage, plus with only piece produced each look.
I hope to make fashion part of building betterment to the society.
Yohji Yamamoto. I love the way he expresses design with such a highly tailored pieces and presentation.
Most of the "environment saver" concept of collection tend to show up the sadness or down mood of destroyed earth, but I decided to show up the positive and beauty of nature to recall human's memory on the past beauty of Mother Earth. It is also kind of reminding ourselves how does those mistake caused the lost of nature beauty.
It is a question mark given to question human, are we the actual pest to the earth who keep saying wanting to save the earth but who made the mistake at first.
Illustrator and Photoshop for portfolio and designing paper & sheets.
The beauty of marine world could be the signature of this collection with the unique creation of "coral-like" netting ball decorated by hand stitching one by one and shapes is originally developed by myself.
no. I discovered by my own "coral-like" layered and folded hand made ball that designed as the overall mail decorations of each looks.
The development of producing "coral-like" ornaments are quite challenging as coral is hard structured, but I want to transform it into softer but remaining its structures.
Recommended by my lecturer, Ms. Jennifer Kong.
The most learned things are researching. It is important to make the collection much more meaningful and enrich the content and design flow to come out a unique piece.
Designer Interview
24 May 2022
I love to play with different clothing, especially my mother's wardrobe. it is quite interesting to say that my mum used to ask me to help her match up the outfits for any event or gathering and her friends always praise on her looks, therefore I become her little stylist since primary school. I love to sketch randomly whenever I am free since I was child. It then become my dream to enter fashion world to design my own collection.
My own label, Ja-Jmi is named according to my name, Jasmine Au Jie Min. It is actually my future plan for building own label that main focused on sustainability to make myself part of the green mover.
Design is a transformation of self-art and thoughts as well as expression through the designed artwork.
Researching the inspiration and initial ideas of works and initial fast sketches with tons of random sketches.
Whenever I am fully relaxed, especially during vacation, I will be super productive on designing and full of inspirations.
Inner meaning of the collection, that's why I love researching so much.
passionate and exciting
Exciting and self-confident gained!
Believe on yourself, express the thoughts and good researched included as well as try on challenging yourself.
The uniqueness of technique used in the collection and its storyline that presenting the collection.
A designer should always aware of the things happened surrounding to engage his/ her designs with the current issues and raise up certain awareness through the collection.
Design field is moving towards sustainability that wish to contribute on moving green and preserve the Mother Earth as much as we can.
My inspiration normally come from news and realtime issues articles. I am interested to read more on real time issues and tried to understand and realising the actual problem faced.
My design style did not strictly stick to any style but it will always come up with some new developed or innovated techniques to include into the collection and become my uniqueness on the particular techniques.
I live in Malaysia. Malaysia is not advance in fashion field and could be known as limited resources but I am thankful to my lecturer, Ms. Jennifer Kong who teaches me that how to broader the mindset and research as well as self-thought and ideas developments.
Research will be the first part to explore more on your initial ideas and inspiration. During the research, I will start to develop some sampling and then make those sampling with random matching or merging, then test on new techniques by try and error until it become the shape or outcome that I wish to.
Don't afraid on trying hard things. Whenever you do it, you will realise that it is not as hard as you think before. Make your development process to accept challenges by trying things that you might not that familiar, things will make different later. You will then gained a uniqueness on your collection.
Do things that you might not good at, or you never been touched before. Don't afraid new things, it will be your uniqueness later.
Accepting challenges.
Leave your social media during work time. Create to-do-list and manage a timetable with estimate start and complete date.
2-3 months from design to actual outcomes.
Do you know how to make up your collection or just drawing?
Create my own label.
email at jasmine.aujiemin@aufashion.group or WhatsApp/ call at +60167571160
