Interviews with Chika Kakazu

Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible. I wanted to achieve the clear concept of "marathon" and "Japan".

I will continue planning and working on new projects through simple and unique designs.

Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.

I came up with 3 different design ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan) so that people can recognize easily the concept of "marathon" and "Japan".

It was used by another company for one-time marathon event in Tokyo, Japan.

Based on the research and trend of perception towards Japan.

WGSN and pinterest

marathon runners

the usage of color accent

The designs were made in Adobe Illustrator and Adobe Photoshop.

All of the icons are created as heat transfer labels so that marathon attendees can make & design their own one of a kind T-shirt.

I've collaborated with a designer, Krisakorn Tantitemit for the pixel graphic arts.

WGSN and pinterest

Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.

At the event, many international attendees seemed to enjoy making the T-shirt customization through this design, which made me decide submitting the design to an international design competition.

Some people are interested in unique designs, while others prefer minimalism and simplicity. It was difficult to keep the sense of uniqueness with simplicity.