Interviews with Michele Berdugo

My objective was to create a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.

None...
It is a finished project.

I had to design a fair that had a specific brief: it was up to me to create a creative and unforgettable design for this years' show.

If there are designers who wish to get inspired by my design...they are free to do so!
Otherwise, I have no intention to reuse it nor, sell the production rights.

The topic of the fair is very trendy, environmental, green, urban.... I wanted to create a design that would offer a complete experience to the visitor.

Yes, Vladi Brodetski who does my 3D representations. We complete each other on each project we work together.

City hall mayors , city developers.

It tells a full story! the message is extremely clear and obvious.

The expo is called MUNIEXPO for exhibitions for municipalities.
The trend for these expo topics is going towards sustainability, green cities, smart cities... This is where my title comes from.

sketch up, autocade

unexpected!

Yes
Light engineer
architect
graphic designer

Major role!
It is a combination of technology and row materials : led lights, specific material treatment

Venues authorization for certain aspects of my design, using materials other than planned for security reasons, giving up one aspect of the design ( this was painful).

I felt very confident about my design and thought it should be exposed...

Checking on material availabilities!!

I create concepts and designs for corporate events, International fairs, trade shows etc.
I also design private events.

Design is my way to create what does not exist! Nothing is impossible as long as you imagine it.

I like to design a full concept and create an experience.

As soon as I decide to work on a project...I enter my own world and it happens.

I like to be original and therefore insist on creating different designs: definitely the originality!

passion, joy, excitement, deepness

satisfied yet anxious for it to be appreciated and approved by the client.

Its impact on others.

Respecting the environment and society through my Art is mandatory for 2 reasons at least:
my values as a human being
the exposure of my designs publicly and their message

It is growing with the different evolving mediums and medias.
We must adapt ourself and learn the new codes in order to fit our art .

I travel quite often, I am interested in all the trends, almost every field: museums and gallery, movie theaters, shops of all sort, people etc.
Art books, fashion, interior design, architecture, fabrics, graphics...are a great source of inspiration.

Modern, futuristic, clean, trendy.

I am a freelancer.
I create proposals and presentations so the production company who contacted me can win the project from the client over other companies and let me design it .
It may as well happen that I am directly contacted by the client.

Projects portfolio, creativity, ability to think out of the box, awareness of the business field, ability to manage large scale budgets, team of suppliers...all these are important elements to check when hiring a designer as me!

my Eames plywood chairs, Noguchi coffee table, industrial metallic drawers board, Moroccan wooden bench, the portrait of an African woman photographed by a friend of mine.

Lots of days at home....and I love it!
I am never bored...

a pen, a pencil, my computer, mood board app, sketch up, art books, movies .

I do not!!
Being a mother and a spouse, it is problematic...
On the other hand, I can be available for a long period, when there are no events planned.

In my case it is more about a full project: it really depends on the project scale and the limitations (authorization, venue security, budget etc...)

Where do you get your inspiration from? How did you come up with this idea?

Event production companies, marketing and communication companies

Expanding my activity at an international level.

The basis comes from me and then I polish my designs with team members.

two upcoming trade shows in October 2021
SMART MOBILITY SUMMIT
MUNIEXPO 2021

phone: +972525338259
mail: micheleberdugo@gmail.com