Interviews with Shenzhen Shenwenjiao Design Co., Ltd.

We focus more on the product itself, although one see from the poster the part of the castle built in Australia and the explosive view of the parts that make up it, but not the castle itself, the strong visual impact and color collocation make us more expected to live experience.

We hope that everyone can become a designer and design and assemble their own furniture. And we believed that home is full of joy when furniture becomes toys.

The project started in Australia and China in May 2017 and used in the Australian International Furniture Fair (AIFF) in July 2017.

CELLS poster series is designed for PIY at Australian International Furniture Fair (AIFF). CELL is a furniture system based on solid wood screw connection and combination, although there are only 16 parts, it can realize the conversion from a small flower to a building, including changing shoes and stools, placing shelves, flower stands, cat hammock, TV cabinet, desk, study, It is just like cell fission.

CELLS poster series was designed for publicity of PIY in Australian International Furniture Fair (AIFF) and used in July 2017.

In the early stage of design, we tried different ways of expression, photography and 3D models. However, with a view to maintaining the mystery of the exhibits, we finally chose the line draft of CELL castle, so that the audience could experience the scene with curiosity.

To be honest, minimalism has always influenced the design we do, so-called minimalism is not to have nothing, but to convey the truly important content through the integration of all the information.

We mainly target at young groups such as the post-1985, post-1990 and post-2000 generations, mainly manual masters and design enthusiasts.

When you find the different, it will find you. We've been looking for the essential difference between PIY and other brands in the design process, as PIY philosophy goes ," from passive DO IT YOURSELF to active PLAY IT YOURSELF, we think that home is full of joy when furniture becomes toys ."

PIY set up a small building in Melbourne, Australia, which they named "CELLS". The poster was used for the early promotion of the exhibition, so it was also named CELLS.

Photography and the 3D model are the early ideas of poster design, but in order to maintain the mystery of the exhibits, we finally choose CELL castle model line to achieve.

Our graphic design is closely related to product design, focusing on the expression of the characteristics of the work from local details, aiming to bring the audience a shocking visual experience through strong color contrast and plane composition and stimulate their desire for live experience.

The project was completed in collaboration with PIY product designers, who CELLS the building of the castle's model's model and then scattered it into parts of the explosive view to present amazing visual effects.

Technology is the basis of design, only professional technology and interesting creativity can achieve good design.

In the design process, we analyzed the data of CELLS, including: area: 11.88㎡, weight: 268.2kg, modules: 761, components: 12, setup time: 5 hours. Although the final data are not presented in the poster, it always affects the poster design.

We've been thinking about how to turn boring into fun. In the design process of the poster, in order to convey the brand concept of PIY without losing the sense of mystery, we tried different combination methods and color collocation, so as to select the most visually striking one.

It is our company's tradition to participate in international design competition every year, and it is also a way to evaluate our design ability. Moreover, the authoritative recognition of our design gives us the impetus to continue to innovate and motivates us to do our design.

In the process of designing this work, I realized that the presentation of a good work needs many aspects of cooperation, each of its duties to achieve stunning results.

I think good design is 30% creative ,70% operation. Creativity is meaningless if implementation is not in place.

Design focuses on the relationship between formal and informal. The beauty of design lies in its constant change and transfer.

Under the guidance of teacher Shen Wenjiao, he led the team to design a set of seven Tiangong series kitchen appliances for Guangdong Wanjiale Gas Appliance Co., Ltd., and won the 2019 German Red Dot Concept Award Supreme Award and the China Red Star Award.

In the design process, I like the survey step most, which allows you to discover more things or problems, pain points, etc. that you do n’t usually think of, or do n’t see, this step can lay the foundation for the subsequent design, let Your design is better.

Excited, just like my child was born, so we all call our designs children.

Persevere, good at discovering beauty.

Practicality, whether to solve a certain problem, and then beautiful.

As we all know, society is the soil for the growth of design art, and design art that breaks away from society cannot finally go on. Therefore, for every designer, social responsibility is a necessary quality. In the history of modern design, the "planned commodity abolition" that was once popular in the United States was eventually eliminated. Such a result is inevitable. This is more or less related to the neglect of social responsibility in this system. On the contrary, the green design that we advocate now is a reflection of the above systems and phenomena, and it is also a manifestation of more designers' emphasis on social responsibility. A member of Mephis once said something seemingly interesting: “I do n’t care about people who have cars and houses, because they have everything, and everything can be solved by buying. I care about those who live in the poor Districts, the conditions of people whose quality of life is in urgent need of improvement. "

Who knows, is artificial intelligence? Artificial can only need beauty, haha

Before leaving the computer, feel the life. Inspired by life, sweat, sports, sex, Philip Stark said so, I really like his design thinking and works.

In China, this design is developing very quickly. Our manufacturing industry is strong. There are a lot of talents, so some designers like to embark on plagiarism for business. This is a headache for original designers.

No matter the position, you need to communicate with each other and absorb each other's suggestions. When I set up a team, I like to look for people with characteristics. This will enrich the team.

Before leaving the computer, feel the life, touch and feel the things or things you like with your hands.

Why, why is this ...

Continue to do design, do design in life, I like to use my own design ...

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