Press Release
AgoraFloreasca UrbanTheory Urban Recreation Mall by Helen Brasinika Is Granted the Golden A' Design Award in Hospitality, Recreation, Travel and Tourism Design
Helen Brasinika of BllendDesignOffice acknowledged for hospitality, recreation, travel and tourism design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that AgoraFloreasca UrbanTheory Urban Recreation Mall by Helen Brasinika of BllendDesignOffice, designed for BllendDesign & Research Office, has been granted the Golden A' Design Award in the Hospitality, Recreation, Travel and Tourism Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding AgoraFloreasca UrbanTheory Urban Recreation Mall
The project refers to the interior, landscape and lighting design of the communal areas of a new destination and leisure service small scale mall. The deliverable was to create by spatial design a laid back atmosphere, right in the heart of Bucharest. A welcoming, upper scale and experiential gathering point, so that it could become a community based destination and experience provider. The proposal focused on Research Informed Design, Future Cities design methodology and Storm water Management Practices with a view to establishing a sustainable urban place to be embraced by all.
About BllendDesignOffice
Our company promotes sustainability in interior, lighting, landscape, furniture design. 3D Architectural identities and corporate branding, design research & color consulting
Award Record
With this recognition, Helen Brasinika of BllendDesignOffice is a winner of 18 A' Design Awards. The awards were granted between the 2011 - 2012 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Hospitality, Recreation, Travel and Tourism Design Award
The A' Hospitality Design Award is an international hospitality design competition recognizing good hospitality designs by best hospitality designers worldwide. It is organized within the A' Design Award & Competition and is open to hospitality designers, architects, hospitality brands and hotel chains from all countries. Typical entries include hotels, restaurants, resorts, cafes, bars and cruise ships. The awarded hospitality designs are published at https://dezigners.org/design-category/hospitality
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99905
- A' Design Award Page: https://competition.adesignaward.com/99905
- Media Showcase: https://www.designnewsroom.com/!99905
- Laureate Profile: https://dezigners.org/d/107999
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- AgoraFloreasca UrbanTheory Urban Recreation Mall
- Function
- Urban Recreation Mall
- Category
- Hospitality, Recreation, Travel and Tourism Design
- Discipline
- Service Design
- Industry
- Food & Hospitality and Sports
- Colors
- Silver, Dark Gray, Dim Gray, Gray and Dark Slate Gray
- Images
- 5
- Client
- BllendDesign & Research Office
The Recognition
- Laureate
- Helen Brasinika
- Country
- Greece
- Brand
- BllendDesignOffice
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99905
Credits
- Team
- BllendDesign & Research Office, Greece, HBC Development Team, Romania, Brandient, Romania and Evergreen, Green and Planting Solutions
- Image Credits
- Arthur Zinz Photography
Design Details
- Unique Properties
- The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
- Inspiration
- The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
- Research
- Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
- Challenge
- Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
- Realization and Technology
- Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
- Operation and Interaction
- The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
- Project Duration and Location
- Concept Design June 2018, delivery of the project December 2018.
- Specifications
- The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
- Keywords
- Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
