Oro Ospitalità · 2020
AgoraFloreasca UrbanTheory Il Centro Ricreativo Urbano
- A' Design Award d'Oro 2020 in Ospitalità
- CLIENT: BllendDesign & Research Office
- Estimated Number of Design Views: 68,742
- Verification code 0161601BF9 · Verify this award
Colors
About AgoraFloreasca UrbanTheory Il Centro Ricreativo Urbano
Il progetto si riferisce alla progettazione degli interni, del paesaggio e dell'illuminazione delle aree comuni di un nuovo centro commerciale di piccole dimensioni a destinazione e servizi per il tempo libero. Il risultato era quello di creare, attraverso la progettazione spaziale, un'atmosfera rilassata, proprio nel cuore di Bucarest. Un punto di incontro accogliente, di alto livello ed esperienziale, in modo che possa diventare una destinazione basata sulla comunità e un fornitore di esperienze. La proposta si è concentrata sulla progettazione informata sulla ricerca, sulla metodologia di progettazione delle città future e sulle pratiche di gestione delle acque piovane con l’obiettivo di creare un luogo urbano sostenibile che possa essere abbracciato da tutti.
About the A' Design Award d'Oro
AgoraFloreasca UrbanTheory Il Centro Ricreativo Urbano ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che AgoraFloreasca UrbanTheory Il Centro Ricreativo Urbano sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. AgoraFloreasca UrbanTheory Il Centro Ricreativo Urbano crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
- Dimensions & Packaging
- The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
- Tags
- Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
- Production Technology
- Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
- Design Challenge
- Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
- Research
- Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
- Inspiration
- The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
- Project Duration
- Concept Design June 2018, delivery of the project December 2018.
- Operation Flow
- The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
- Image Credits
- Arthur Zinz Photography
