Press Release
Auroom Lighting System by Alexander Vorontsov Receives the Bronze A' Design Award in Lighting Products and Fixtures Design
Alexander Vorontsov recognized for lighting products and fixtures design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Lighting Products and Fixtures Design category for Auroom Lighting System by Alexander Vorontsov, designed for Centrsvet. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Auroom Lighting System
Auroom is a brass track lighting system designed for residential interiors. The track has compact dimensions and carries a wide range of luminaires, including rotary, directional and linear types with directional or diffused light. The number of fixtures and their placement can be changed easily along the track. A mechanical or magnetic connector ensures secure fixture mounting. The system is low voltage and operates at 42 V. Wireless control is supported through Bluetooth with a mobile application, and brightness can be adjusted from 1 to 10 V.
Award Record
This recognition makes Alexander Vorontsov a winner of 1 A' Design Award.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Typical entries include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. The awarded lighting designs are published at https://dezigners.org/design-category/lighting
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97138
- A' Design Award Page: https://competition.adesignaward.com/97138
- Media Showcase: https://www.designnewsroom.com/!97138
- Laureate Profile: https://dezigners.org/d/260308
- Further Information from the Laureate: http://www.centrsvet.ru
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Auroom Lighting System
- Function
- Lighting System
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Tan, Rosy Brown, Dark Olive Green, Gray and Gainsboro
- Images
- 5
- Client
- Centrsvet
The Recognition
- Laureate
- Alexander Vorontsov
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97138
Credits
- Team
- Evgeny Schegolev, Vladimir Makhmutov, Vyacheslav Smelyansky, Vladimir Trofimov, Maria Kotova, Albina Kesaeva and Alfiya Mankina
- Image Credits
- Image1 illustration Vyacheslav Smelyansky, Auroom, 2019 Image 2 illustration Vyacheslav Smelyansky, Auroom, 2019 Image 3 illustration Vyacheslav Smelyansky, Auroom, 2019 Image 4 illustration Vyacheslav Smelyansky, Auroom, 2019 Image 5 illustration Vyacheslav Smelyansky, Auroom, 2019 Video 1 Create Artem Velichko and Oleg Evseev, Auroom, 2020
Design Details
- Unique Properties
- Brass track system is distinguished by the compact dimensions and looks aesthetically pleasing in a residential interior. The system allows easily change the number of fixtures and their placement. System provides a wide range of luminaires. They can be rotary, directional, linear with directional light, with diffused light. All of them are presented in a bright trend color: natural brass. A special mechanical or magnetic connector ensures durable fixture mounting.
- Inspiration
- We used to create minimalistic black-and white fixtures and track systems that mostly fit modern interiors and found out that our some of the clients have a firm demand for classic and wooden interiors as well. So, while creating this system we were inspired by the aesthetics of wooden houses and interiors using natural materials in furnish that are very popular in Russia. We needed to find a golden mean between modern decorative elements and at the same time our unique style.
- Research
- Before developing final version of system we created dozens of drawings, 3d and cnc samples. We discussed them with designers, marketing team, sales managers, as it was highly important for us to get their feedback and forecast potential needs of our clients. The system is produced at our factory in China. We send statement of work and keep under control each stage of production. We check the lighting effect, functionality, quality of materials and perfection in the appearance of each item.
- Challenge
- First of all we wanted to create minimalistic connectors that would provide electricity. Our engineers not only managed to do it but also designed two-level connectors that allow to connect the tracks at an any angle. Another problem occurred because of the material: brass eventually darkens naturally. We have developed a unique track coating that prevents the oxidation (darkening) of the track for 7-10 years, and at the same time conducts electricity.
- Realization and Technology
- The track contains a brass profile, 2 brass busbars connected by a dielectric. Thus, the power goes directly along the track, without additional connecting wires to each lamp. The system is low voltage. The track is connected to the electrical network through a power supply that converts the voltage of 220 V to 42 V. Such a system is absolutely safe even when you touch the track. Several types of power supplies can be used: either recessed ones or a surfaced canopy 100W, 150W, 240W
- Operation and Interaction
- Supports wireless light control via Casambi Bluetooth using a mobile application. Also, the luminaires have high brightness and support a 1-10V brightness adjustment function.
- Project Duration and Location
- The project has been started in January 2019 in Moscow and will represented in Frankfurt at an exhibition Lighting Building in March 2020.
- Specifications
- 1.System is 1-10V dimmable, 42V 2.Aur track (90mm x 2500mm x 150mm) 3.Aur locus 0427 (4w, 2700k, 36 degree lens, 30mm x 77mm) 4.Aur locus 1027 (10w, 2700k, 50 degree lens, 52mm x 102mm) 7.Aur locus turn 042 (4w, 2700k, 36 degree lens, 30mm x 115mm) 8.Aur locus turn 1027 (10w, 2700k, 50 degree lens, 52mm x 155mm) 12.Aur shar soft 0427 (4w, 2700k, 100mm x 148mm) 13.Aur spot line 1027 (10w, 2700k, 36 degree lens, 25mm x 205mm x 43mm)
- Keywords
- lighting system, suspended track system, brass track system, brass lamp
