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Press Release

DesignNewswire · COMO, Italy ·

Hui Chi Ho Howard Receives the A' Design Award for Starhub TVB Awards TV Show in Event and Happening Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Hui Chi Ho Howard for event and happening design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ Starhub TVB Awards TV Show by Hui Chi Ho Howard, designed for HOWS Creation Ltd, has been granted the A' Design Award in the Event and Happening Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Starhub TVB Awards TV Show

Starhub TVB Awards is a stage design created for an awards show held at the Sand Theatre of Marina Bay Sands in Singapore. The set marks the twenty-fifth anniversary of the event and hosts more than 30 television artists and singers. The design takes its form from the supertree structures of Gardens by the Bay. LED wall displays are arranged in several compositions. Five sets of vertical LED displays are suspended by cyberhoist systems, so the screens move up and down to match the video graphics and the scenes of the show.

About Hui Chi Ho Howard

HOWS was founded in 2001 by Howard Hui. After graduating from The Hong Kong Polytechnic of Art & Design in 1996, he started his career at Television Broadcasts Limited (TVB) as stage designer. Starting with stage design as the mainstream business at its early age. It had designed stages for popular artists in Hong Kong including GiGi Leung, Jade Kwan, Hanjin, Lam Fung, Tai Chi, Dave Wang, Shirley Kwan, William Chan, Li Yi Feng.....HOWS has extended the business to Spatial and Event design. We would like to design more stage with different visual impact for the audience. Combine with multimedia / innovative technology & exhilarating spectacle.

Award Record

This recognition makes Hui Chi Ho Howard a winner of 1 A' Design Award.

About the A' Event and Happening Design Award

The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://dezigners.org/design-category/event

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Starhub TVB Awards TV Show
Function
TV Show
Category
Event and Happening Design
Discipline
Service Design
Industry
Branding & Advertising and Arts
Colors
Black, Indigo, Purple, Dark Magenta and Brown
Images
5
Client
HOWS Creation Ltd

The Recognition

Laureate
Hui Chi Ho Howard
Country
Hong Kong (China)
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#92755

Credits

Team
Howard Hui, Nana Lee, Vincent Ma, Ashley Pang
Image Credits
Photographer: Howard Hui

Design Details

Unique Properties
Starhub TVB Awards 25th anniversary, held at singapore marina bay sands – sand theatre. We’re invite to do the stage design for this event. More than 30 tvb artist and different singer goes onstage.
Inspiration
Gardens by the bay brings to mind these so-called supertrees
Research
Any mention of gardens by the bay brings to mind these so-called supertrees – avatar-like, manmade structures fashioned from concrete and steel frames. Their branches, angled to the sky as if in a cry to the gods, shelter vertical gardens comprising over 200 species of plants. So we make use of this form to design for the show.
Challenge
There are no hanging point in front of the stage area. When we're going to create a supertrees like structure as decoration. We need to separate these structure into several pieces during set up period. Tailor made 8 load suspending devices from venue rooftop, hanging it one by one to create the overall sculpture.
Realization and Technology
The production team is from singapore. We make use of cyberhoist (cybermotion) to let the led wall move up & down. To match with different scenery during the show.
Operation and Interaction
The nominations for Starhub TVB Awards are jointly determined by Starhub and TVB for TVB programmes shown on VV Drama, E City, TVBJ and TVB first on demand throughout the designated year. The final results are decided by online voting (70%) and a panel of professional judges.
Project Duration and Location
3months, Singapore Marina Bay Sands
Specifications
Gross built area (square meters): 230
Keywords
singapore, sand theatre, starhub, gardens by the bay, supertrees

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