Press Release
Milk Baobab Baby Skin Care Packaging by Taenam Is Granted the Silver A' Design Award in Packaging Design
Taenam of Milk Baobab honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Milk Baobab Baby Skin Care Packaging by Taenam of Milk Baobab, designed for Taenam H&h, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Milk Baobab Baby Skin Care Packaging
It is inspired by milk, the main ingredient. The unique container design of the milk pack type reflects the product characteristics and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin. The round shape is applied to the corner for safety of mom and baby.
About Milk Baobab
'Taenam Household & Health Care LTD.' is a wholesale and retail company that manages the brand development business of hygiene products and cosmetics produced through our manufacturing corporation.
Award Record
Taenam of Milk Baobab is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/88243
- A' Design Award Page: https://competition.adesignaward.com/88243
- Media Showcase: https://www.designnewsroom.com/!88243
- Laureate Profile: https://dezigners.org/d/251996
- Further Information from the Laureate: http://tnshop.kr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Milk Baobab Baby Skin Care Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Pink, Light Steel Blue, Gainsboro, Light Gray and Linen
- Images
- 5
- Client
- Taenam H&h
The Recognition
- Laureate
- Taenam
- Country
- Republic of Korea
- Brand
- Milk Baobab
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88243
Credits
- Team
- Nam YuNa, Lee JeongUng and Kim Hyein
Design Details
- Unique Properties
- This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
- Inspiration
- The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
- Research
- Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
- Challenge
- The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
- Realization and Technology
- The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
- Operation and Interaction
- This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
- Project Duration and Location
- The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
- Specifications
- wash/ lotion/ moisture lotion Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml soothing gel lotion/ powder lotion Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml
- Keywords
- packaging, design, baby skin care, baby lotion, baby wash
