Argento Packaging · 2020
Milk Baobab Baby Skin Care Il Packaging Design
by Taenam
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Taenam H&h
- Estimated Number of Design Views: 42,273
- Verification code 04DDF2B88F · Verify this award
Colors
About Milk Baobab Baby Skin Care Il Packaging Design
Si ispira al latte, ingrediente principale. Il design unico del contenitore del tipo di confezione del latte riflette le caratteristiche del prodotto ed è progettato per essere familiare anche ai consumatori alle prime armi. Inoltre, il materiale in polietilene (PE) e gomma (EVA) e le caratteristiche morbide del colore pastello sono utilizzati per sottolineare che si tratta di un prodotto delicato per bambini con pelle debole. La forma rotonda è applicata all'angolo per la sicurezza di mamma e bambino.
About the A' Design Award d'Argento
Milk Baobab Baby Skin Care Il Packaging Design ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Milk Baobab Baby Skin Care Il Packaging Design sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Milk Baobab Baby Skin Care Il Packaging Design è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
- Dimensions & Packaging
- wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml - Tags
- packaging, design, baby skin care, baby lotion, baby wash
- Production Technology
- The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
- Design Challenge
- The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
- Research
- Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
- Inspiration
- The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
- Project Duration
- The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
- Operation Flow
- This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
