Seyon Kim Receives the Bronze A' Design Award for Care for Mom to Be Social Campaign in Social Design

Seyon Kim recognized for social design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Social Design category for Care for Mom to Be Social Campaign by Seyon Kim. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Care for Mom to Be Social Campaign

Care for Mom To Be is a public awareness campaign about the needs of pregnant women who travel. The campaign asks other commuters to offer a seat on a train or a place to park a car. The visual identity grows from a logo that joins the figure of a pregnant person with the shape of a heart, representing pregnancy and care. A warm pastel tone of mixed red and orange is used in place of the color usually linked to pregnancy. Posters and printed subway tickets carry the logo in stations and parking lots.

About Seyon Kim

I believe in the power in design. Design can bring all different disciplines together as a whole. It can help everyone to learn and understand easy of any information and build a bridge between opposite things.

Award Record

This recognition makes Seyon Kim a winner of 1 A' Design Award.

About the A' Social Design Award

The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. It is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Typical entries include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. The awarded social designs are published at https://dezigners.org/design-category/social

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/87971
A' Design Award Page: https://competition.adesignaward.com/87971
Media Showcase: https://www.designnewsroom.com/!87971
Laureate Profile: https://dezigners.org/d/251392
Further Information from the Laureate: https://www.behance.net/gallery/64963737/care-for-mom-to-be-

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Care for Mom to Be Social Campaign
Function: Social Campaign
Category: Social Design
Discipline: Communication Design
Industry: Social Impact
Colors: Indian Red, Gainsboro, Gray, Dark Gray and Light Gray
Images: 5

The Recognition

Laureate: Seyon Kim
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2019 - 2020
Design ID: #87971

Credits

Image Credits: Photographed by Seyon Kim

Design Details

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Realization and Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Operation and Interaction: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Project Duration and Location: 3 weeks in New York City.
Specifications: Poster: 27"x40" Subway ticket: 1.5"2.5"
Keywords: care, pregnant, awareness, campaign