Bronzo Sociale · 2020
Care for Mom to Be Campagna di sensibilizzazione sociale
by Seyon Kim
- A' Design Award di Bronzo 2020 in Sociale
- CLIENT: Seyon Kim
- Estimated Number of Design Views: 25,527
- Verification code 7D6A91A94A · Verify this award
Colors
About Care for Mom to Be Campagna di sensibilizzazione sociale
Care for Mom To Be è una campagna di sensibilizzazione pubblica sulle esigenze delle donne in gravidanza che si spostano. La campagna invita gli altri pendolari a offrire un posto a sedere sul treno o uno spazio per parcheggiare l'auto. L'identità visiva nasce da un logo che unisce la figura di una persona in gravidanza alla forma di un cuore, a rappresentare la gravidanza e la cura. Al posto del colore solitamente associato alla gravidanza si utilizza una calda tonalità pastello che mescola rosso e arancione. Manifesti e biglietti della metropolitana stampati portano il logo nelle stazioni e nei parcheggi.
About the A' Design Award di Bronzo
Care for Mom to Be Campagna di sensibilizzazione sociale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Care for Mom to Be Campagna di sensibilizzazione sociale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Care for Mom to Be Campagna di sensibilizzazione sociale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
- Dimensions & Packaging
- Poster: 27"x40"
Subway ticket: 1.5"2.5" - Tags
- care, pregnant, awareness, campaign
- Production Technology
- The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
- Design Challenge
- The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
- Research
- There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
- Inspiration
- Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
- Project Duration
- 3 weeks in New York City.
- Operation Flow
- This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
- Image Credits
- Photographed by Seyon Kim
