Press Release
Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Peace and Presence Well-Being Branding by Lisa Winstanley
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Lisa Winstanley for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Peace and Presence Well-Being Branding by Lisa Winstanley, designed for Peace & Presence Well-being UK, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Peace and Presence Well-Being Branding
Peace and Presence Well-being Is a UK based, holistic therapy company providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The visual language of the P&PW brand is founded on this desire to invoke a peaceful, calming and relaxing state inspired by nostalgic childhood memories of nature, specifically drawing from the flora and fauna found in riverbanks and woodland landscapes. The colour palette takes inspiration from Georgian Water features in both their original and oxidised states again leveraging nostalgia of bygone times.
About Lisa Winstanley
Lisa Winstanley is an Associate Professor and Associate Chair of Research at the School of Art, Design & Media at Nanyang Technological University. With over 15 years of commercial design experience and nearly two decades as a design educator and researcher, she has made significant contributions to visual literacy and visual communication.
Award Record
Lisa Winstanley is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/87317
- A' Design Award Page: https://competition.adesignaward.com/87317
- Media Showcase: https://www.designnewsroom.com/!87317
- Laureate Profile: https://dezigners.org/d/251488
- Further Information from the Laureate: https://www.lisawinstanley.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Peace and Presence Well-Being Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Silver, Light Gray, Dark Sea Green and Dark Gray
- Images
- 5
- Client
- Peace & Presence Well-being UK
The Recognition
- Laureate
- Lisa Winstanley
- Country
- Singapore
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87317
Design Details
- Unique Properties
- Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
- Inspiration
- The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
- Research
- After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
- Challenge
- The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
- Realization and Technology
- Brand logo is printed using a copper foil wherever possible. Alternatively a Pantone 876 metallic copper spot colour is used Stationery printed on a textured matte recycled stock. The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
- Operation and Interaction
- The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.
- Project Duration and Location
- The project Started in December 2018 and finished in June 2019 in Singapore and UK
- Specifications
- Business card 90mm x 55mm Letterhead 210mm x297mm Printed using metallic copper foil on textured matte recycled stock
- Keywords
- branding, visual identity, logo, stationery, packaging, merchandise
