Argento Grafica · 2020
Peace and Presence Well-Being Marchio
- A' Design Award d'Argento 2020 in Grafica
- CLIENT: Peace & Presence Well-being UK
- Estimated Number of Design Views: 53,446
- Verification code AF5F5841F0 · Verify this award
Colors
About Peace and Presence Well-Being Marchio
Peace and Presence Well-being è una società di terapia olistica con sede nel Regno Unito che fornisce servizi come riflessologia, massaggio olistico e reiki per ringiovanire il corpo, la mente e lo spirito. Il linguaggio visivo del marchio P&PW si basa su questo desiderio di invocare uno stato pacifico, calmante e rilassante ispirato dai nostalgici ricordi d'infanzia della natura, attingendo in particolare dalla flora e dalla fauna che si trovano sulle rive dei fiumi e nei paesaggi boschivi. La tavolozza dei colori si ispira alle caratteristiche dell'acqua georgiana sia nel loro stato originale che in quello ossidato, sfruttando ancora una volta la nostalgia dei tempi passati.
About the A' Design Award d'Argento
Peace and Presence Well-Being Marchio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Peace and Presence Well-Being Marchio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Peace and Presence Well-Being Marchio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
- Dimensions & Packaging
- Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock - Tags
- branding, visual identity, logo, stationery, packaging, merchandise
- Production Technology
- Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed. - Design Challenge
- The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
- Research
- After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
- Inspiration
- The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
- Project Duration
- The project Started in December 2018 and finished in June 2019 in Singapore and UK
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.
