Press Release
SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store by Prism Design Wins the Silver A' Design Award in Interior Space and Exhibition Design
Prism Design honored for interior space and exhibition design by the international grand jury of the 2016 - 2017 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store by Prism Design. The result belongs to the 2016 - 2017 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store
SugarLady is a pop-up store interior created for a ladies apparel brand in Shanghai, China. The sugar crystal is used as the main theme, linking the interior to the name of the brand. Each display cell is built from a steel frame covered with an industrial nylon sheet. LED panels of 600 by 600 millimetres light the cells from within, so every unit glows softly. The cells are simple and light, so they can be assembled, moved and recombined in many arrangements. The total area is 6 by 10 metres and includes a fitting room.
About Prism Design
PRISM DESIGN is an international architecture and design studio whose partners have worked for many years in architectural design in various disciplines. These areas of expertise range from interior design, product design, and exhibition design (commercial spaces, hospitality, residential, health and wellness bars, restaurants, retail and office design), to art direction and design consulting for companies operating in the furniture and fashion industries. Our team is composed of a group of creative people from different backgrounds, working together in an ongoing cultural exchange.
Award Record
This recognition makes Prism Design a winner of 4 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2016 - 2017 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/50897
- A' Design Award Page: https://competition.adesignaward.com/50897
- Media Showcase: https://www.designnewsroom.com/!50897
- Laureate Profile: https://dezigners.org/d/160992
- Further Information from the Laureate: http://www.prismdesign-sh.com/sugar-lady
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store
- Function
- Ladies Apparel Popup Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Beige, Light Gray, Black, Dark Slate Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Prism Design
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #50897
Credits
- Team
- TOMOHIRO KATSUKI and MASANORI KOBAYASHI
- Image Credits
- Photographer:MAKOTO ADACHI
Design Details
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Realization and Technology
- The illustration were coming from 600mm*600mm LED panel. The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
- Operation and Interaction
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Project Duration and Location
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Specifications
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
