Argento Interni · 2017
SugarLady Ladies Brand Pop-up Store Interior design di un negozio pop-up
by Prism Design
- A' Design Award d'Argento 2017 in Interni
- CLIENT: Prism Design
- Estimated Number of Design Views: 19,781
- Verification code 8C25614560 · Verify this award
Colors
About SugarLady Ladies Brand Pop-up Store Interior design di un negozio pop-up
SugarLady è l'interior design di un pop-up store realizzato per un marchio di abbigliamento femminile a Shanghai, in Cina. Il cristallo di zucchero è utilizzato come tema principale, creando un legame tra gli interni e il nome del brand. Ogni cellula espositiva è costruita con una struttura in acciaio rivestita da un telo di nylon industriale. Pannelli LED di 600 per 600 millimetri illuminano le cellule dall'interno, così ogni unità emana una luce tenue. Le cellule sono semplici e leggere, quindi possono essere assemblate, spostate e ricombinate in molteplici configurazioni. La superficie totale è di 6 per 10 metri e comprende un camerino di prova.
About the A' Design Award d'Argento
SugarLady Ladies Brand Pop-up Store Interior design di un negozio pop-up ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che SugarLady Ladies Brand Pop-up Store Interior design di un negozio pop-up sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. SugarLady Ladies Brand Pop-up Store Interior design di un negozio pop-up è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Dimensions & Packaging
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
- Tags
- Sugar, Woman cloth
- Production Technology
- The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects. - Design Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Project Duration
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Operation Flow
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Image Credits
- Photographer:MAKOTO ADACHI
