Press Release
Cansu Dagbagli Ferreira Receives the Bronze A' Design Award for Craftoria Brand Identity in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Cansu Dagbagli Ferreira for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2026 /DesignNewswire/ Craftoria Brand Identity by Cansu Dagbagli Ferreira, designed for Cansu Ferreira, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Craftoria Brand Identity
Craftoria rebranding explores the intersection of historical art movements and modern wellness rituals. Inspired by 1920s art scene, the identity utilizes a refined serif wordmark and Victorian era illustration to position paint by numbers kits as a sophisticated, meditative activity. The structural design of the mailer packaging facilitates transition from exterior minimalism to a high contrast, richly colored interior, formalizing the unboxing as a gateway to creative focus. This cohesive system bridges nostalgic craftsmanship with modern lifestyle design to elevate the hobbyist experience.
About Cansu Dagbagli Ferreira
Cansu Dagbagli Ferreira is a designer specialized in brand design since 2014. She focuses on providing high quality and boutique brand strategy, visual identity, packaging and web design services. Recognized as an award-winning designer, Cansu Dagbagli Ferreira delivers exceptional quality work that elevates brands to new heights. A 360° brand approach, developed by her, has enabled her to forge brands that resonate and captivate. She has a credible portfolio, with esteemed international clients such as Johnson & Johnson, Jeep, Snapchat, Hallmark, Ambev. With a decade of international experience, she prioritizes client satisfaction above all.
Award Record
This recognition makes Cansu Dagbagli Ferreira a winner of 10 A' Design Awards. The awards span the editions from 2022 - 2023 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181322
- A' Design Award Page: https://competition.adesignaward.com/181322
- Media Showcase: https://www.designnewsroom.com/!181322
- Laureate Profile: https://dezigners.org/d/340188
- Further Information from the Laureate: https://www.craftoria.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Craftoria Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Brown, Black, Gainsboro, Peru and Dark Slate Blue
- Images
- 5
- Client
- Cansu Ferreira
The Recognition
- Laureate
- Cansu Dagbagli Ferreira
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181322
Design Details
- Unique Properties
- Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
- Inspiration
- The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
- Research
- Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
- Challenge
- The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
- Realization and Technology
- The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
- Operation and Interaction
- The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.
- Project Duration and Location
- 6 months, France and USA
- Specifications
- Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
- Keywords
- art, painting, hobby, vintage, illustration
