Press Release
Wei Bai, Zhiqiang Cai and Rubo Chen Is Honored with the Bronze A' Design Award for Power Trail Multifunctional Packaging in Packaging Design
Wei Bai, Zhiqiang Cai and Rubo Chen honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Power Trail Multifunctional Packaging by Wei Bai, Zhiqiang Cai and Rubo Chen, designed for Shenzhen Hello Tech Energy Co.,Ltd. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Power Trail Multifunctional Packaging
Power Trail is a folding carton package designed to be reused after unboxing. The carton opens in a guided sequence, and printed graphics lead the user through each step. Punch-out components are removed directly from the board and turned into a shared activity. No extra materials or secondary assembly are needed for the transformation. Production uses standard methods, including offset printing, precise die-cutting and controlled creasing. The design extends the useful life of the package and helps reduce early disposal.
About Wei Bai, Zhiqiang Cai and Rubo Chen
Shenzhen Hello Tech Energy Co., Ltd., established in 2011, focuses on the research, development, and manufacturing of portable energy storage products. Over the years, the company has developed an integrated business system covering R&D, manufacturing, branding, and sales. Its products are available in multiple countries and regions, with sales through major domestic and international e-commerce platforms. The company has also established partnerships with selected overseas retail channels, continuously expanding the presence of portable energy storage products in the global market.
Award Record
With this recognition, Wei Bai, Zhiqiang Cai and Rubo Chen is a winner of 13 A' Design Awards. The awards span the editions from 2022 - 2023 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/180630
- A' Design Award Page: https://competition.adesignaward.com/180630
- Media Showcase: https://www.designnewsroom.com/!180630
- Laureate Profile: https://dezigners.org/d/343532
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Power Trail Multifunctional Packaging
- Function
- Multifunctional Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White, Chocolate, Navajo White, Tomato and Sienna
- Images
- 5
- Client
- Shenzhen Hello Tech Energy Co.,Ltd
The Recognition
- Laureate
- Wei Bai, Zhiqiang Cai and Rubo Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180630
Credits
- Team
- Wei Bai, Yali Wang, Rubo Chen and Lvhan Chen
Design Details
- Unique Properties
- This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
- Inspiration
- The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
- Research
- This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
- Challenge
- The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
- Realization and Technology
- The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
- Operation and Interaction
- The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
- Project Duration and Location
- The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
- Specifications
- Width 388 mm x Depth 278mm x Height 352mm
- Keywords
- Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
